Automotive aftermarket product announcements at AAPEX span a wide variety of categories, from steering, suspension, and braking to new diagnostics, tools, and shop software

LAS VEGAS – December 23, 2025 – One of the benefits of exhibiting at AAPEX is the ability to upload product announcements – and have that published on the AAPEX website. 

This provides one place for trade media to visit to see all of the news AAPEX exhibitors are putting out. However, AAPEX also takes it one step further – we’ve got a crack team of real editors and reporters writing stories for AAPEX Live. 

While they cover a lot more than just products, every press release uploaded by an exhibitor gets reviewed by this team. And there’s a lot of it, too much even to cover during the show, and that may include some announcements you might have missed. 

So, we went back through the coverage to highlight some of the product announcements that were made at AAPEX 2025 to highlight here (in reverse chronological order).

1. AUMOVIO and SAP partner for cloud transformation 

“AUMOVIO and SAP have entered a long-term partnership to accelerate cloud transformation across AUMOVIO’s global IT landscape. The agreement includes a full migration to SAP’s cloud-based ERP system. The cloud transformation supports faster processes, real-time data and more agile scaling for the mobility technology company.” (read more)

Also see: press release | AAPEX Live| “My road to AAPEX” episode

2. Plews & Edelmann introduced power steering system bundles

“Plews & Edelmann has introduced application-specific power steering system bundles, available immediately. These bundles aim to streamline complete power steering repairs, covering over 3,000 vehicle applications from nearly 60 years, the company said.” (read more)

Also see: press release | Autosphere| AAPEX Live

3. PRT launches 40 new products at AAPEX

“PRT, an ADD USA group brand, will exhibit a comprehensive range of shock absorbers, struts and complete strut assemblies at AAPEX 2025. The company will present its offerings, including air shocks, motor and strut mounts, and numerous new applications, at the Venetian Expo booth A3030.” (read more)

Also see: press release | Transmission Digest | AAPEX Live

4. SMP expands crankcase ventilation program

“Standard Motor Products, Inc. (SMP) has expanded its Positive Crankcase Ventilation Program, enhancing its offerings in the automotive aftermarket supply chain. The Standard crankcase ventilation lineup includes crankcase breather hoses, crankcase filters, PCV valves, engine oil separators and PCV grommets.” (read more)

Also see: press release

5. MAHLE expands gasket coverage

“MAHLE Lifecycle and Mobility has introduced comprehensive gasket coverage for Duramax L5P 6.6L and Subaru FA24F 2.4L engines. The gaskets are available in complete sets and as individual components.” (read more)

Also see: AAPEX Live | Indie Garage| Autosphere

6. Autel launches enhanced HVAC diagnostics

“Autel has announced the launch of its 4-port manifold system, the MaxiHVAC AC909. The new device aims to improve precision and understanding in diagnosing vehicle HVAC systems. It offers compatibility with all refrigerants, making it a versatile tool for technicians.” (read more)

Also see: Auto Success | AAPEX blog

7. Continental expands PVC sustainability

“Continental is transitioning its ContiTech division’s PVC-based products to INEOS Inovyn’s CO2-optimized NEOVYNTM PVC. The new PVC has a 37 percent lower carbon footprint than the European industry average for conventional PVC. This shift reflects Continental’s broader focus on sustainability and supply chain efficiency.” (read more)

Also see: press release | Autosphere

8. Fullbay debuts AI-driven enhancements for service orders

“Fullbay, the turn-key platform that improves the operational efficiency of heavy-duty repair shops, announced new AI-driven enhancements for Service Orders. These innovations — part of the company’s broader goal to integrate AI across its platform — are designed to help shops increase technician productivity, improve communication clarity, and deliver a more professional experience to customers.” (read more) 

Also see: Fullbay product page

9. DENSO celebrates 25 years of first-time fit products

“DENSO Products and Services Americas, Inc., an affiliate of mobility supplier DENSO, celebrated the 25th anniversary of its First Time Fit® replacement auto parts at the 2025 Automotive Aftermarket Products Expo (AAPEX), Nov 4-6., at the Venetian Expo in Las Vegas.” (read more)

Also see: press release | Aftermarket News

10. Dayco brings a timing belt in oil to the aftermarket

“Dayco is bringing timing belt in oil (TBIO) technology to the automotive aftermarket with coverage for more than 2 million Ford and Lincoln vehicles with turbocharged engines. Invented by Dayco as a solution for OEMs, a growing number of vehicles equipped with the technology are now hitting their service intervals, creating a massive opportunity for the aftermarket.” (read more)

Also see: press release | Vehicle Services Pro | Jobber Nation

11. Autologue marks 40 years at AAPEX

“Autologue Computer Systems celebrated its 40th anniversary at AAPEX with a major milestone and a new promotion: a Buy One, Get One Free offer on its most popular eProducts—including installation and training.” (read more) 

Also see: Fleet Equipment | Counterman

12. SKF expands timing chain kits

“SKF Automotive has expanded its range of Timing Chain Kits in North America for domestic and import passenger vehicles and light trucks. The line now includes more than 21,000 vehicle applications ranging from 2000 through 2025, covering 115M VIO, SKF said.” (read more) 

Also see: Jobber Nation | Autosphere

13. Delphi adds more than 40 first-to-market part numbers

“Delphi, a brand of PHINIA Inc., announced the latest expansion of its aftermarket fuel management, steering and suspension, and vehicle electronics product lines. The expansion includes 45 first-to-market part numbers counted among the 400 new SKUs being introduced.” (read more) 

Also see: press release | Autosphere

14. PGI showcases products, partnerships and brand relaunch

“Premium Guard Inc. (PGI), manufacturer and supplier of high-quality automotive filtration products—will highlight its latest product innovations, strategic partnerships and the official rebranding of its flagship Premium Guard® product line at the 2025 Automotive Aftermarket Products Expo (AAPEX).” (read more) 

Also see: press release | NOLN | The Shop

15. GSP North America launches XD wheel hub assemblies

“GSP North America launched its Extreme Duty (XD) Wheel Hub Assemblies, manufactured to deliver superior durability, precision and performance in the harshest conditions when it matters most.” (read more) 

Also see:  Brake & Frontend | Autosphere

16. TERREPOWER showcases sustainable manufacturing

TERREPOWER, formerly BBB Industries, spotlighted “its latest breakthroughs in electrification, intelligent diagnostics and circular manufacturing, including the launch of the S.T.A.R.T. (Symptom Troubleshooting and Resolution Tool) for turbochargers, plug-and-play EV battery packs, hybrid generators and electric power steering innovations.” (read more) 

Also see: press release | Aftermarket News

17. Dash4 introduces new brake system lines

“Dash4 will present its friction program and upgraded brake system lines at AAPEX 2025 in booth A3450 at the Venetian Expo. The company will launch the Police Performance line engineered for enhanced stopping power and durability under demanding conditions. It will also debut the HD Performance line tailored for heavy-duty vehicles and large brake system lines that need strong braking stability and heat resistance.” (read more) 

Also see: press release | Import Car

18. Dorman debuts new solutions

“Dorman Products Inc. unveiled its latest product innovations and investment in the industry’s future…As an exhibitor at the event, Dorman is showcasing 55 of its new aftermarket solutions, featuring several patented OE FIX® innovations, designed to meet the evolving needs of today’s automotive professionals.” (read more) 

Also see: press release | Service Truck | AAPEX blog

19. Brembo launches severe-duty brake pads

“Brembo unveiled its new line of XTRA Ceramic Severe Duty Brake Pads at AAPEX. Brembo Severe Duty, available early 2026 in the United States, Canada and Mexico, is an ideal solution for pickup trucks, SUVs, commercial vehicles and police vehicles facing extreme environments and demanding driving conditions, the company noted.” (read more) 

Also see: press release | MOTOR | The Brake Report

20. Freudenberg-NOK acquires Alto Products Corp.

“Freudenberg-NOK Sealing Technologies, in conjunction with its aftermarket division Corteco, has acquired Alto Products Corp. This acquisition bolsters Freudenberg’s position in the North American and global aftermarket, broadening product and service offerings.” (read more)  

Also see: press release | Transmission Digest

21. Mevotech’s purpose-designed TTX brakes on display

“Mevotech, a North American aftermarket leader in the engineering, design and manufacturing of steering, suspension, driveline and braking auto parts, is delivering more with this year’s success of TTX Brakes, now available from Mevotech.” (read more) 

Also see: product page | The Brake Report | Aftermarket News

22. Advanced Innovative Technology acquires Suspensia, Tuff Support

“Advanced Innovative Technology Corp., the parent company of the TrakMotive brand, has announced the acquisition of Suspensia and Tuff Support. The industry recognizes these companies for their suspension and lift support systems.” (read more)

Also see:  Aftermarket News | Lincoln International(PDF)

23. CRC Industries announces new products

“CRC Industries, a global provider of specialty chemicals for automotive and industrial maintenance and repair, announced new product demonstrations and celebrity appearances at its AAPEX booth A2619.” (read more) 

Also see: Aftermarket News | Engine Builder | The Shop

24. Schaeffler announces expanded aftermarket portfolio

“Schaeffler’s Vehicle Lifetime Solutions (VLS) division is presenting its latest vehicle repair and service advancements at AAPEX 2025 at Booth #A2638…After merging with Vitesco Technologies, Schaeffler integrated the strengths of both organizations to enhance its ecosystem approach.” (read more)

Also see: press release | Tomorrow’s Technician | Molividad3

25. VIO PartsIQ brings catalog intelligence to AAPEX 2025

“VIO PartsIQ invites attendees to discover the power of VIO PartsIQ live at AAPEX 2025. The platform crunches vehicle-in-operation data into personalized buyer’s guides, spotting inventory gaps and streamlining stocking decisions to fuel quicker launches, sharper sales, and higher returns.” (read more) 

Also see: About VIOPartsIQ

26. Italy Accelerates Innovation at AAPEX

“The Italian Trade Agency (ITA), ANFIA and AICA proudly announce Italy’s presence at AAPEX 2025. ANFIA is the Italian Association of the Automotive Industry. AICA is the Italian Garage Equipment Manufacturers Association. The delegation represents Italian excellence in automotive components and garage equipment.” (read more) 

Also see: Aftermarket Intel

27. GB Remanufacturing Announces 2026 Product Launch

“GB Remanufacturing, Inc. has announced its 2026 Product Release, featuring 75 new SKUs that expand coverage to more than 212 million vehicles in operation. The release includes major advancements across GB Reman’s fuel injection program, with particular emphasis on its Gasoline Direct Injection (GDI) program, as GDI-equipped vehicles continue to age and enter service bays nationwide.” (read more)

Also see: Aftermarket News | Vehicle Services Pro

28. LIQUI MOLY USA goes full throttle for AAPEX

“This year, AAPEX visitors can dive in the adrenaline-filled world of motorsports at LIQUI MOLY’s booth, showcasing longtime partner, Turner Motorsport’s BMW M4 GT3 Evo. Also, the team from Turner Motorsport will make a special appearance to meet and greet fans at the show. Further vehicles on display are a motorcycle and a jet ski, representing LIQUI MOLY’s broad range of products suitable not only for automotive but also for marine and powersport applications.” (read more) 

Also see: press release | Jobber Nation | Aftermarket Intel

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It’s worth noting that the 2025 AAPEX Product Plus & Show Guide (PDF) is also freely available online. It’s a valuable resource that contains an in-depth product showcase with detailed descriptions. 

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