Plews & Edelmann Launches Power Steering Bundles

Plews & Edelmann has introduced application-specific power steering system bundles, available immediately. These bundles aim to streamline complete power steering repairs, covering over 3,000 vehicle applications from nearly 60 years, the company said.

Product Development

Each bundle includes all components needed for a complete power steering system repair: pump, rack and pinion assembly or gearbox, power steering cooler (when applicable), pressure hoses, return hoses, a universal filter, and two bottles of synthetic power steering fluid. The program uses Edelmann Analytics technology to ensure precise fitment across thousands of vehicle configurations.

“For years, we’ve championed complete power steering repairs yet incomplete repairs persisted,” said Anthony Holguin, director of category management at Plews & Edelmann. “The barrier wasn’t knowledge—it was execution friction. Looking up components across multiple catalogs and ordering parts separately created systemic challenges that led to incomplete repairs. These bundles eliminate those barriers entirely.”

Distribution Strategy

The bundles address both incomplete repairs and planning complexities, traditionally problematic in power steering service. Each bundle has a unique part number representing a complete system for a specific vehicle configuration, with all components pre-selected. This method shifts focus from component selection to optional deselection while utilizing existing distributor inventory without increasing shelf space requirements.

“Complete system repair stops being the exception and starts becoming standard practice,” said Tony Edwards, VP of sales at Plews & Edelmann. “Distributors can offer complete system solutions without inventory duplication. Technicians execute comprehensive repairs without catalog diving. Customers get repairs that last.”

Market Impact

The bundle program supports the Plews & Edelmann Total Solution philosophy, addressing warranty returns linked to incomplete repairs. By offering complete system solutions as defaults, the bundles aim to minimize incomplete repairs and reduce comebacks.

“When only the rack gets replaced, old hoses with degraded rubber remain, fresh fluid mixes with contaminated fluid, and six months later something fails,” noted Holguin. “The customer returns convinced the new rack is defective. Complete system replacement eliminates these cascading failures. Bundles present the complete solution upfront.”

For more details about Plews & Edelmann and its products, visit www.plews-edelmann.com or call 1-800-770-4639.