Continental Expands PVC Sustainability Strategy

Continental is transitioning its ContiTech division’s PVC-based products to INEOS Inovyn’s CO2-optimized NEOVYNTM PVC. The new PVC has a 37 percent lower carbon footprint than the European industry average for conventional PVC. This shift reflects Continental’s broader focus on sustainability and supply chain efficiency.

PVC Adoption Supports Sustainable Product Goals

The new PVC formulation will be used in many products, including surface material for automotive seats, conveyor belts for mining, and fasteners and seals for chemical and construction industries. The move signals Continental’s commitment to reducing its environmental impact. The shift also aligns with customer demand for more sustainable products, the company said.

PVC remains a crucial material for Continental’s ContiTech division. It offers versatility and economical processing. The decision to integrate CO2-reduced PVC highlights Continental’s strategic focus on materials with reduced carbon footprints. The change also addresses stringent demands on product and supply chain sustainability.

Supply Chain Certification Strengthens Sustainability Claims

INEOS Inovyn’s efforts to reduce PVC’s carbon footprint include using renewable energy sources such as hydropower, wind energy and solar power. The company also uses low carbon hydrogen. Additionally, the supply chain is certified under the International Sustainability and Carbon Certification PLUS standard. The certification ensures traceability of renewable and recycled materials.

Continental Expands Work on Renewable and Recycled Materials

Beyond PVC, Continental aims to increase the use of renewable and recycled materials in its rubber compounds. The company said it also plans to enhance rubber recycling solutions. Continental has already achieved ISCC PLUS certification for some industrial sites, and it plans to expand certification efforts to additional locations.