DENSO Celebrates 25 Years of First Time Fit Products

DENSO Products and Services Americas, Inc., an affiliate of mobility supplier DENSO, celebrated the 25th anniversary of its First Time Fit^® replacement auto parts at the 2025 Automotive Aftermarket Products Expo (AAPEX), Nov 4-6., at the Venetian Expo in Las Vegas.

DENSO welcomed attendees to Booth #A4638 on Level 2 of the expo hall, where DENSO’s new multifunction radiator for hybrid vehicles made its trade show debut. DENSO also spotlighted its aftermarket brake pad kit, its PowerEdge® products for trucks and other heavy-duty vehicles, and its industry-leading portable air conditioner, the MovinCool® Climate Pro X14.

“Twenty-five years of proven success demonstrate that our First Time Fit® auto parts deliver exactly as promised — reliable performance and hassle-free installation,” said Jose Ramirez, senior manager of DENSO’s Light Duty and Heavy Duty Aftermarket Sales. “First Time Fit® ensures motorists can return to the road with confidence, knowing the repair will be done right the first time.”

DENSO’s First Time Fit® aftermarket products included A/C compressors, starters and alternators, oxygen and tire pressure sensors, relays and ignition wire sets, fuel pumps, cabin air, oil and air filters, wiper blades, radiators, evaporators and more. Built and tested to meet and exceed original equipment standards, these precision replacement parts covered nearly every make and model of cars and trucks on the road.

At AAPEX 2025, DENSO also featured the following products.

Multifunction radiator for hybrid vehicles: DENSO introduced its new radiator that simultaneously cooled gas engines and batteries on hybrid vehicles. The unit built on DENSO’s track record of delivering radiators with unmatched performance, reliability and fitment to the aftermarket.

Brake pad kits: Introduced in 2024, DENSO’s First Time Fit® premium brake pads outperformed the competition in the categories of noise, vibration, durability and low rotor wear. DENSO brake pads were 100% copper-free, exceeding industry standards for complying with federal requirements to reduce copper content. All kits included stainless steel hardware and grease packets.

PowerEdge® products: Starters, alternators and nitrogen oxide (NOx) sensors were among DENSO’s PowerEdge® brand of competitively priced aftermarket products for medium-duty and heavy-duty vehicles. All PowerEdge® products were designed to meet and exceed the power demands and cranking cycles of modern commercial and industrial trucks and fleets.

Climate Pro X14: MovinCool®, DENSO’s brand of portable cooling units, included this compact, powerful model. Quiet and reliable, the Climate Pro X14 was programmable and featured wireless connectivity for remote monitoring. Climate Pro X series portable coolers were ideal for various commercial and industrial applications.