Sara Fraser is a millennial with a passion for helping people find their place and thrive in it. As Vice President of Auto Ignite Management, she works with shop owners to improve hiring, build stronger teams, and create the kind of cultures people want to be part of.

Known for her smart, relatable take on leadership and workforce development, Sara has been a trainer and keynote speaker at industry events nationwide on strategic hiring, communication, and generational shifts in the workplace. Her sessions blend practical tools with modern insight, always focused on making shop life better for owners, teams, and customers alike.

When she’s not on the road or working with shops, Sara lives in Madison, Wisconsin with her husband, Ryan, and their three dogs. You can typically find her at a theatrical production, a concert, or sipping something local at a craft brewery.