Aldo Gomez is a Coach, Facilitator, and Trainer with The Institute for Automotive Business Excellence, where he helps service advisors and shop owners sharpen the skills required to run a high-performing modern automotive repair business. With more than two decades of experience across privately owned businesses in both the construction and automotive industries, Aldo brings a practical, real-world perspective to every stage, classroom, and coaching conversation. His career in automotive took a pivotal turn when he was promoted into a service advisor role and received the kind of training that changed his trajectory. That experience sparked a passion for coaching others and built the foundation for the work he does today—equipping automotive professionals with the tools, confidence, and mindset to lead more effectively and operate more profitably. 

Aldo specializes in helping service advisors and shop owners improve the day-to-day disciplines that drive better customer experience, stronger team communication, and healthier shop performance. His expertise includes answering the phone with confidence, writing accurate repair orders, communicating clearly with technicians, building powerful estimates, scheduling vehicles efficiently, invoicing effectively, ordering parts strategically, and creating more profitable operations. His speaking topics center on sales, customer service, and overcoming objections, making him a valuable voice for audiences who want practical strategies they can implement right away.

Known for his professional, energetic, and optimistic style, Aldo connects with audiences because he understands the real pressures of the shop environment. He does not speak in theory. He teaches from experience, drawing from years spent inside privately owned businesses and from a genuine desire to help others succeed at a higher level. Audiences appreciate his ability to break down everyday challenges into clear, actionable solutions that improve communication, boost performance, and help teams operate with greater confidence and consistency.

At the heart of Aldo’s work is a simple mission: to make the same kind of impact on others that a great coach once made on him. Backed by The Institute for Automotive Business Excellence, he is committed to helping service advisors and shop owners grow their skills, strengthen their businesses, and create better outcomes for their teams, their customers, and their future. Outside of coaching, Aldo is a devoted family man who enjoys spending time outdoors, visiting zoos, off-roading, and exploring libraries with his family.