Aaron Woods is a dynamic speaker, high-impact trainer, and trusted coach in the automotive aftermarket, known for his ability to connect, challenge, and transform audiences with a message rooted in real-world experience and proven results. As a Coach, Trainer, and Facilitator for The Institute for Automotive Business Excellence, Aaron brings a unique blend of technical know-how, leadership insight, and hands-on business acumen to every stage and classroom he steps into.

Aaron is also the proud owner of X-tra Mile Automotive in Stillwater, Oklahoma—a thriving, community-driven repair shop built on the foundation of excellence, integrity, and a relentless commitment to customer service. Having walked the path of shop ownership himself, he doesn’t just talk about growth, culture, and operational efficiency—he lives it daily. His lessons aren’t just theory; they are field-tested, battle-proven strategies that help shop owners and service advisors create results, not excuses.

With an approachable style, magnetic presence, and deep understanding of what drives performance in the shop, Aaron has become a sought-after voice for conferences, webinars, and in-house training programs across the industry. His ability to break down complex challenges into actionable steps makes him a favorite among teams looking to level up communication, streamline workflow, and improve customer experience.

Aaron speaks passionately about leadership development, service advisor success, team culture, and sustainable business practices—always with a focus on helping others operate at the “X-tra Mile.” Whether he’s on a main stage or in a breakout session, Aaron equips his audience with tools they can implement immediately, and the motivation to do it right now.

Backed by the resources and expertise of The Institute for Automotive Business Excellence, Aaron helps independent shop owners, service advisors, and technicians build businesses that not only survive—but thrive—in today’s competitive landscape.

If you’re looking for a speaker who blends real-world experience with powerful delivery and a heart for helping others succeed, Aaron Woods is the one to watch. His energy is contagious, his message is clear, and his impact is lasting.