Highline Warren Expands Sprayway Automotive Line with New Products and Refreshed Packaging at AAPEX and SEMA 2026

• Expanded Automotive Portfolio: Sprayway™ broadens its automotive cleaning and maintenance lineup with new products across glass, upholstery, all-purpose cleaning and degreasing.
• Broader Assortment: The expanded portfolio gives customers additional opportunities to bring Sprayway’s established cleaning heritage to more automotive cleaning and appearance categories.
• New Look Debuts at AAPEX and SEMA: Refreshed packaging creates a more cohesive look across the automotive product line, which Highline Warren will showcase at AAPEX Booth V3619 and SEMA Booth 11670 in Las Vegas.

Highline Warren, a leading North American vertically integrated distributor of maintenance products, today announced an expansion of its Sprayway brand’s automotive product portfolio, introducing new cleaning and maintenance solutions alongside refreshed packaging across the automotive category. The new offerings will debut at the 2026 Automotive Aftermarket Products Expo (AAPEX), November 3-5, and the Specialty Equipment Market Association (SEMA) show, November 3-6, in Las Vegas.

Building on Sprayway’s nearly 80-year heritage of professional-grade cleaning performance, the expanded automotive lineup includes new Automotive Glass Wipes; Automotive Glass Cleaner in Black Frost, Crystal Pine and New Car scents; Automotive Upholstery Cleaner; Automotive All Purpose Cleaner; and Automotive Cleaner Degreaser. The new products complement Sprayway’s existing automotive offerings, extending the brand into additional automotive cleaning and appearance categories while giving retailers more opportunities to build Sprayway into their automotive assortment.

The expanded Sprayway automotive lineup is expected to begin reaching retail shelves in late 2026, with broader availability planned for January 2027. Alongside the expanded portfolio, Sprayway is introducing refreshed packaging across its entire automotive product line, creating a more cohesive and recognizable brand presence. The updated designs will strengthen Sprayway’s visibility in the automotive category, make the product assortment easier to navigate, and better connect the brand’s established cleaning heritage with the needs of automotive consumers.

“Expanding the portfolio allows us to build on what customers already know about Sprayway while giving our retail partners more ways to grow the brand within the automotive category. The new products refreshed packaging and marketing support are all designed to work together to create a stronger presence at the shelf and beyond” said Amanda Perry, Vice President of Chemicals, Highline Warren.
The expanded Sprayway lineup is part of Highline Warren’s broader portfolio of market-leading brands and exclusives, which includes Prime Guard®, Rain-X® windshield washer fluid, Mobil1™ filtration products, and BlueDevil® Auto Care Solutions.

Attendees at AAPEX and SEMA 2026 can visit Highline Warren at AAPEX Booth V3619 or SEMA Booth 11670 in the North Hall to explore Sprayway’s expanded automotive product lineup, view the refreshed packaging, and learn more about the brand’s automotive cleaning and maintenance solutions.

For additional information about Sprayway, visit www.spraywayclean.com.