Mitch McElroy is a seasoned professional in the independent automotive repair industry with over 12 years of hands-on experience, primarily focused on sales, customer service, and leadership roles.

Throughout his career, he has excelled as a top performer at leading industry businesses, consistently delivering exceptional results in service advising and operations. Notably, he has shared insights from a decade as a service advisor, highlighting his journey from working under strict mentorship to becoming a high-achieving advisor in the independent repair sector.

Mitch spent the last two at Mastertech.ai, where he contributed significantly to business growth and played a key role in conceptualizing and shaping the roadmap for AI integration in the automotive repair industry. He authored multiple product updates, guides (such as “A Guide to Exceptional Service Advising”), and demonstrations showcasing how AI tools enhance diagnostics, advising, and shop efficiency.

Currently, Mitch is with the Transformers Institute, where he is focused on driving positive impact at the operations level within the automotive sector, leveraging his deep expertise to help advance industry standards, training, and practices.