Keith — Co-Owner, L1 Automotive Group
With over 2 decades of experience in the automotive industry, Keith has served in nearly every technical and leadership role—from engine machinist and dyno tuner to diagnostic technician, instructor, and technical information specialist. His deep technical expertise and hands-on experience make him a trusted authority in diagnostics, programming, and industry education.
Keith is the co-owner of L1 Automotive Group, alongside his wife Liz. The group is comprised of three distinct businesses:
L1 Automotive Diagnostics and Programming — A mobile-only service provider supporting repair shops and collision centers across Tulsa and Oklahoma City with advanced diagnostics, ADAS calibration, module programming, 1234yf handling, and immobilizer/key solutions.
Level 1 Automotive — A full-service brick-and-mortar repair facility delivering complete repair and maintenance services to the public in Tulsa, Oklahoma.
L1 Automotive Training — A technical training company that is globally recognized as the authority in technical training, delivering online education, live instruction at major expos worldwide, and custom content development for leading industry organizations and government entities.
Keith is an ASE Master Certified Technician holding certifications A1–A9, L1, L4, X1, P2, and xEV Level 2, among others. He also serves as a Subject Matter Expert (SME) for several ASE tests including A1, A2, A6, A7, A8, L1, and L4. In 2023, Keith was appointed to the Board of Directors for NASTF & now serves as the Secretary & Treasurer where he helps shape the future of service information access and technician support across the industry.
The businesses under Keith’s leadership have been spotlighted in PTEN, MotorAge, and Ratchet & Wrench magazines, and he’s been featured on numerous industry podcasts including Limitless Leadership and the Remarkable Results Podcast. Keith is also a published contributor to both MotorAge and PTEN, where he shares technical insights and real-world shop strategies.