Alex has nearly 20 years of experience in the automotive industry, building and scaling
software products across multiple verticals. With a career rooted in product management – and hands-on experience in marketing, sales, and operations – he brings a practical, operator-focused perspective on what drives performance and growth. He’s built products for consumers, dealers, OEMs, and now aftermarket auto shops, helping teams improve marketing effectiveness and translate data and process into more efficient, profitable operations.