Brembo Highlights New Products, Sustainability at AAPEX

Wednesday, November 02, 2022

AAPEX Live 2022 Coverage

Brembo is displaying its full line-up of aftermarket brake components as well as its overall strategy at the AAPEX Show this week, in booth A2471.

Product Strategy

Brembo says it product portfolio is the result of years of continuous research and innovation in the field of braking technology, and to meet the new challenges and needs of mobility, it is constantly developing leading-edge innovative solutions that best respond to the evolution of modern vehicles. This is also mirrored by the ongoing expansion of its replacement product offering and the overall Brembo product strategy to anticipate customer needs to achieve best-in-class performances in terms of sustainability, the company noted.

In light of how the aftermarket functions as well as how it has evolved, Brembo decided to segment its entire range of replacement solutions into three product families.

Brembo Prime, the premium line, is tailor-made for consumers who are seeking the best fit for their car, LCV or truck. Brembo’s engineers have developed this replacement range to meet vehicle models’ specifications and to enhance their characteristics through high technical and quality standards. The Brembo Prime family consists of brake discs, brake pads, calipers, brake fluid and additional brake accessories.

Brembo Beyond embraces the company’s mission to become a solution provider, improving the driving dynamics of new mobility vehicles, with a specific focus on sustainable solutions. This product family includes the Brembo Beyond EV kit, a new range of specially coated discs and innovative brake pads that are quieter and more resistant to oxidation and corrosion, and therefore last longer. These advantages all contribute to the reduction of a vehicle’s environmental footprint. The Brembo Beyond EV Kit is fully dedicated to electric vehicles and has been awarded at the innovation gallery of Madrid Motortec in the category “mechanical components.”

Brembo Xtra is the ideal and best choice for passionate drivers who are looking for customization elements for their cars as well as the specific characteristics of quality, reliability and performance typical of all Brembo products, the company noted. This is why the Xtra range is the cool line of the Aftermarket segment. Xtra includes drilled and slotted brake discs, high friction pads, new colored aluminum calipers, and a new advanced brake fluid.

Beyond EV Kit

Brembo Beyond EV Kit extends its aftermarket reach with its new specifically designed for electric vehicles already on the road.

The new Beyond EV Kit consists of specially coated discs and innovative brake pads, substantially enhancing Brembo’s aftermarket offering for electric cars. The latest Brembo solutions, derived directly from OE heritage and expertise, have been specifically designed to combine low environmental impact with the best possible performance and safety, the company noted. This has been achieved thanks to innovative materials and modern technologies used during the development process.

The Brembo Beyond EV Kit includes a new EV disc and EV pad range, tailor-made for the most popular electric cars on the market. The new components are quieter and more resistant to oxidation and therefore last longer, advantages that all contribute to sustainability. A double-protective treatment helps to prevent corrosion of the entire kit and adds brilliance and appealing aesthetics to the discs. In addition, a special copper-free friction material with a galvanized backing plate reduces both dust and road noise when braking.

Brembo says safety and durability were central to the design of this new braking solution. Electric cars use regenerative braking in addition to traditional dissipative braking, resulting in reduced use of friction brakes. Over time, this can result in the formation of rust on brake system components that are not used, eroding the safety of the brake system, and increasing maintenance costs. Brembo says its goal was to create a brake kit that was quiet and resistant to corrosion, but which also minimized residual drag. The latest range of Brembo EV pads and EV discs meets these needs, transferring many of the technological innovations, materials and treatments introduced by the company for the OE Market.​

Calipers X-Style

Brembo Calipers X-Style adds a splash of color into the wheels of OEM cars already on the road.

The new replacement program puts the emphasis on aesthetics without compromising high technical and quality, the company noted. Brembo Calipers X-Style is dedicated to premium models. Brembo says they exude a colorful touch of originality and are the ideal choice for passionate drivers who seek the plug-and-play set-up of the car. This introduction enhances Brembo’s exclusive Aftermarket offering and completes the renewal of its Xtra line which already includes Brembo Xtra brake pads and discs.

Brembo Calipers X-Style directly derive from the consolidated OE experience of the company. Brembo engineers have been charged with transferring Brembo’s technical know-how to the new replacement proposal, with a continuing emphasis on aesthetics. This has led to the development of a new range of fixed aluminum calipers that will satisfy the demand for personalization as well as the essential characteristics of quality, reliability and performance, the company noted. Drivers will have the possibility to choose which color best enhances their personality or the look of their premium car. The standard shades are red, yellow, black, and grey – with more custom colors available upon request.

The Brembo Calipers X-Style is a dedicated kit that includes two Brembo fixed aluminum front calipers and two sets of accessories (springs and pins).

Beyond Greenance Kit Concept

Brembo introduced the Greenance Kit Concept to AAPEX visitors. This jointly developed new range of combined special alloy discs and dedicated brake pads greatly enriches Brembo’s aftermarket lineup, the company noted. Directly derived from the company’s extensive and continuous innovation in the OE market, Brembo’s latest solution aims to combine top braking performance with lower environmental impact, while also increasing disc life.

The Greenance Kit Concept guarantees the highest technical and quality standards, which are found in all Brembo products. The latest future-oriented solution lasts up to three-times as long and combines a lower environmental impact, Brembo noted.

At the same time, it ensures a much lower environmental impact with a significant reduction in emissions, 83 percent in PM102 and 80 percent in PM2.5. These solutions have already achieved the ECE-R90 homologation tests as well as the most severe benchmark road tests, which are conducted by the company’s technicians, according to Brembo’s stringent requirements.

Deriving its name by merging the words “GREEN” and “PERFORMANCE,” the Brembo Greenance Kit Concept is a solution that anticipates low environmental impact requirements.

The company is at booth #A2471.