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Winning on Experience, Trust, and Value
Discussion on how quick lube operators can use, digital tools, direct-mail, and trusted brand partnerships to strengthen the customer experience, build trust across generations, and drive repeat busin…Read More -
Bay Talk Presented by Valvoline Global
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PAMA Membership Meeting
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More Customers. More Revenue. How AI Is Reshaping Quick Lube Marketing
AI is changing how customers search, choose, and engage with quick lube shops. Learn the modern marketing strategies that drive more car counts, increase repeat visits, and grow revenue.Read More -
PAMA and Advocacy
Get an inside look at PAMA’s federal advocacy agenda and the work taking place behind the scenes to protect and advance the oil and lube change industry. Led by PAMA Government Affairs Chair Justin Ci…Read More -
Winning Lifelong Customers®: Stop Chasing Strangers
Drawing from more than 30 years of leadership experience, including Chick-fil-A, H-E-B, and organizations across retail, banking, healthcare, and service industries, Ed Howie demonstrates how customer…Read More -
AI in Quick Lube Customer Service: What 100,000 Calls Reveal
By the end of 2026, an estimated three out of five auto service shops will be using AI in some form, yet most quick lube operators are forming their opinions from vendor marketing rather than independ…Read More -
OSHA Updates
Is your shop inspection ready? Description: Tapping into decades of experience helping shops like yours, we will give you the tips, strategies, and best practices you need to make sure you breeze thro…Read More -
How Leading Service Centers Are Using AI
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Winning Lifelong Customers®: Stop Chasing Strangers
Drawing from more than 30 years of leadership experience, including Chick-fil-A, H-E-B, and organizations across retail, banking, healthcare, and service industries, Ed Howie demonstrates how customer…Read More