Drawing from more than 30 years of leadership experience, including Chick-fil-A, H-E-B, and organizations across retail, banking, healthcare, and service industries, Ed Howie demonstrates how customer retention becomes an operational advantage rather than simply a marketing initiative.

Participants will learn how to:

• Stop chasing strangers and intentionally grow the customers who already know and trust them.
• Create clarity around what winning looks like for every employee.
• Increase customer frequency, referrals, and profitability without increasing marketing spend. 
• Apply the principles of the Wonder of WOOO® (Winning Others Over and Over®) to build stronger customer relationships through intentional leadership and operational consistency.