BorgWarner Announces Aftermarket Portfolio Expansion, New Opportunities
Wednesday, November 02, 2022
AAPEX Live 2022 Coverage
BorgWarner Inc. attended the Automotive Aftermarket Products Expo (AAPEX) showcasing the Delphi Technologies, Delco Remy, and BorgWarner aftermarket brands.
“We’re delighted to attend AAPEX 2022 and have the opportunity to meet in-person with our customers and industry partners,” said Neil Fryer, Vice President and General Manager of Delphi Technologies Aftermarket, a brand of BorgWarner Inc. “BorgWarner’s aftermarket portfolio hosts unique offerings, including Delphi Technologies products, Delco Remy starters and alternators, and Hartridge test benches. This is a great opportunity to showcase how each brand serves our customers with a market-leading range.”
Sparta, Delphi Technologies Aftermarket’s new fuel pump line specifically designed for older and high-mileage vehicles, will make its AAPEX debut with updated visuals and new packaging. The Sparta brand offers another revenue opportunity for distributors and customers, who already know the company’s 100+ years of OE expertise and quality, but for a specific subgroup of older vehicles.
“This year we’re bringing a Dodge Ram 3500 to help demonstrate our product coverage for work trucks of different classes,” Comments Malcolm Sissmore, Vice President, Sales and Marketing of Delphi Technologies, a brand of BorgWarner Inc. “From new SKUs, to supporting our customers’ outbound sales to their fleet customers, we’re delighted to share what the future holds at this show.”
The Delphi Technologies Fuel Tank Cleaning Tool (FC02) was demonstrated live at the booth. The tool is designed for scenarios when the fuel tank is difficult to drop or full of fuel and will show how effective the magnetic head is at collecting debris from hard-to-reach areas of the tank. The cleaning tool has been well-received by technicians for helping optimize their productivity and deliver customer satisfaction.
The Delphi Academy was been designed with input from technicians to ensure it caters to their needs. It has over 30 courses run by ASE-certified technicians, with both hands-on and virtual options available on the platform. Technicians who lead those training courses were at AAPEX, offering the chance for visitors to learn from the experts. Several courses for Electric Vehicle and Battery Electric Vehicle are already available through the Delphi Academy with updates planned in the future.
For our commercial vehicle distributors and technicians, BorgWarner is bringing the recently launched Cummins HPI Application Kit for the Hartridge HK1400 Cambox to AAPEX. The HK1400 is an All-Makes solution for testing Electronic Unit Injectors and Electronic Unit Pumps and is an essential choice for diesel workshops servicing diesel commercial vehicles. The HPI Application Kit is a set of dedicated ancillary hardware that replicates real-world conditions for accurate HPI testing.
Additionally, the Hartridge Sabre CRi Expert will also be displayed at the show. This advanced, compact, All-Makes Common Rail Injector Tester comes with new test plans, new test steps, injector coding feature and a 2700bar rail pressure range enabling testing of LD, MD and HD common rail applications. Its features and functions make the Sabre CRi Expert a future-ready testing solution that helps workshops stay ahead of the market
Visitors also heard more about other popular product lines including steering and suspension and engine management. Since the initial launch of the steering and suspension program in 2017, BorgWarner has added over 5,000 Delphi branded SKUs, or over 150% growth to the product line now totaling 8,500 SKUs including over 2,000 control arms. All chassis product offerings undergo thorough dimensional and material analyses including extreme temperature, fatigue, 3-axis, and salt spray testing in order to ensure premium product, durability, quality and the perfect fit.
Further expansion is planned across products such as tie rods, sway bar links, control arms, and ball joints, where the company currently has 98% sales coverage across both domestic and import applications. Similarly, BorgWarner has continued to expand its Delphi Technologies engine management line by 175 SKUs over the last year, with engine sensor coverage and ignition coils. Exhaust gas temperature sensors, a newer part added to the Delphi Technologies portfolio, now has nearly 50 part numbers spanning both domestic and import applications.