AAPEX

AAPEX: The Automotive Aftermarket Trade Show

Katie Russell

Katie Russell currently serves as the Senior Director of Marketing for Vehlo’s aftermarket division, where she leads the team responsible for all demand generation strategy and execution for nine software product lines. Her team drives marketing initiatives that connect automotive technology solutions with the service professionals who keep the industry moving forward, focusing on measurable growth, meaningful engagement, and long-term brand strength. 

With more than a decade of experience spanning sales, marketing, and leadership in the automotive aftermarket, Katie is passionate about building high-performing teams and translating complex ideas into strategies that deliver results. 

Outside of work, Katie is a proud military spouse and currently resides in Wahiawa, Hawaii. She is an advocate for military spouse employment and career growth, actively supporting initiatives that help spouses build rewarding, portable careers.