Paul Ackerman is a senior trainer, coach, and curriculum architect with more than 20 years of experience in the automotive repair industry. His career spans dealerships, corporate‑owned independent repair shops, and family‑owned independent repair shops, giving him a comprehensive understanding of how service departments operate across every business model. A former ASE‑certified Service Advisor and Parts Specialist, Paul has served in both advisor and service manager roles, developing a reputation for clarity, empathy, and operational discipline.
With deep expertise in technician and advisor hiring, evaluation, and onboarding, Paul has built training systems that elevate performance, strengthen communication, and accelerate development for service advisors. His curriculum design blends real‑world scenarios, emotional intelligence, and structured workflow principles, enabling learners to build confidence through realistic practice and repeatable processes. Paul’s training experience includes presenting at major industry events such as the Amplify 2025 Virtual Conference and the Vision 2026 trade show, where he delivered high‑impact sessions focused on communication, customer experience, and advisor development.
Known for his structured, collaborative coaching style, Paul brings clarity and precision to every class he teaches. His ability to translate complex automotive needs into clear, supportive conversations reshaped the customer experience early in his career and has since become the hallmark of his work. Today, he continues to apply that same customer‑first philosophy, operational rigor, and genuine desire to serve others as he develops the next generation of advisors.