Kirsten Von Busch is a seasoned automotive industry leader with over 20 years of experience, currently serving as Product Marketing Director at Experian Automotive. She drives strategy for key solutions like AutoCheck® and the Experian Marketing Engine, and authors the Automotive Consumer Trends Quarterly Report. Prior to Experian, she held diverse roles across operations, product management, and sales in automotive retail tech. Kirsten holds an MBA from Northern Illinois University and a BBA in Marketing from the University of Wisconsin–Madison.