Jimmy Lea advises and guides businesses through the process of overcoming the struggle to attract new business, close more deals, and retain current customers. With a deep understanding of sales and marketing dynamics, he helps companies implement strategies that drive sustainable growth and long-term success. 

A rockstar in the automotive aftermarket industry, Jimmy is celebrated for his expertise in marketing and business development. With over a decade of experience traveling the country, he has worked hands-on with shop owners, helping them optimize their marketing strategies, boost visibility, and achieve measurable results. His passion lies in empowering business owners with the tools and insights needed to thrive in an ever-evolving market.  

Beyond his impact on the automotive industry, Jimmy is a dynamic speaker and consultant, known for his engaging, results-driven approach. His ability to break down complex marketing concepts into actionable strategies has made him a sought-after expert across multiple industries.  

Currently serving as the Vice President of Business Development at The Institute for Automotive Business Excellence, Jimmy oversees sales, marketing, PR, lead generation, and vendor relationships. When he’s not shaping the future of business growth, he enjoys hiking, biking, and tackling home improvement projects with his wife.