B2B buyers in the automotive aftermarket — repair shops, fleet managers, and dealers — have already moved their procurement online, and the distributors and suppliers who built digital commerce infrastructure early are pulling ahead. But most mid-market companies still launch ecommerce the wrong way: treating fitment accuracy, ERP integration, and account-level pricing as ‘phase two’ features instead of the table stakes that wholesale buyers require on day one. This session draws on firsthand experience with mid-market aftermarket replatforming projects to share the patterns that separate high-ROI commerce launches from expensive rebuilds — and a practical framework attendees can apply to their own digital roadmap.

Presented by Classy Llama. Visit us in booth V933!