Specialty Products Co. Names VP of Sales and Marketing

Tuesday, October 31, 2023

Specialty Products Co. Names VP of Sales and Marketing

Brent Berman was appointed vice president of sales and marketing at Specialty Products company, manufacturer of vehicle alignment tools, suspension components and oil/fuel system products. Berman has more than 25 years of experience in the automotive aftermarket.

Berman will oversee sales, marketing and other key functions across Specialty Products Company, SPC Performance and Peterson Fluid Systems, the company said.

He joins Specialty from First Brands Group, manufacturer and marketer of a broad range of replacement components sold under brands such as Raybestos, Anco, TRICO, FRAM and Carter, in Cleveland, Ohio, where he served as as vice president of enterprise/commercial support and cataloging.

“We are thrilled to welcome Brent as our new VP of sales and marketing,” said Ben Bigelow, president and CEO of Specialty Products Company. “Brent’s aftermarket experiences and deep technical expertise will help Specialty Products Company and all of its product lines advance into the future with key product development and technical training to connect more technicians and consumers to our brands.”

Berman began his aftermarket career in the mid-1990s as a technical trainer for Cooper Automotive. Previous roles have included: developing and managing the award-winning Garage Gurus technical training program at Federal-Mogul, Southfield, Mich., as well as creating and managing its digital content and data program; and group director of repair products, Trico Products, Rochester Hills, Mich, according to Specialty Products Company.