As AI-powered search reshapes how technicians, retailers, and consumers discover parts and suppliers, automotive aftermarket companies face a critical inflection point in how they position themselves digitally. This session explores practical applications of AI across the aftermarket supply chain — from procurement and inventory to customer discovery — and introduces Answer Engine Optimization (AEO) as the emerging discipline that determines which brands surface when buyers ask AI, not Google. Attendees will leave with a clear framework for auditing their current digital presence and taking first steps toward AI-readiness in an increasingly automated marketplace.

Presented by Choraria Industries dba SANT Technologies LLC. Visit them in booth F17328!