Brembo Launches New Aftermarket Pads Strategy With Xtra Brake Pads

November 1, 2023

Brembo Launches New Aftermarket Pads Strategy With Xtra Brake Pads

Brembo introduced a new aftermarket pads strategy with the world premiere of the latest in braking technology.

“As the automotive industry continues to transition to future powertrains, one thing remains constant, vehicles will need to stop safely,” said Roberto Caravati, chief operating officer, global business unit aftermarket, Brembo. “Brembo will continue to provide solutions for the enthusiast, the automaker and the racetrack, with the aim of offering the best driving experience, making vehicles safer for generations to come and, furthermore, each product will be greener than the previous one. “Our widening range of offerings will be on display at AAPEX and SEMA for companies and individuals to see and feel the best in braking.”

AAPEX marks the global debut of the Brembo’s all Copper Free XTRA brake pad line with Low Met and Ceramic NAO formulations (XTRA and XTRA Ceramic), bridging the gap between Brembo’s aftermarket and performance lines, the manufacturer noted.

The addition of those new pads to the existing XTRA range, which includes Brembo Max slotted discs and XTRA drilled discs.

Brembo also unveiled a new visual identity across its pads line to help distinguish each family with different backing plates and shim colors. The color of the shim will indicate which family the product belongs to. Black for Prime, Red for XTRA and Silver for Beyond. The backing plate color will communicate the friction material. Black for Low-Met, gray for NAO/Ceramic, Blue for Beyond EV and Green for Beyond Greenance.

In addition to new brake pad materials, Brembo’s AAPEX booth showcased other product families, like Beyond EV and Beyond Greenance.