ADVICS was recently recognized with the Import Product and Marketing Award for Best Packaging of a Product or Product Line at AAPEX 2024 in Las Vegas, Nevada. This honor was awarded for ADVICS’ updated brake fluid bottle label, marking the final step in the company’s brand refresh and aligning with its parent company, AISIN. The new label exemplifies ADVICS’ modernized look, setting a new standard for quality and brand consistency across its entire product line while reinforcing the company’s commitment to ultra-premium products and a cohesive brand experience, the company said.

“We are thrilled to be recognized at AAPEX with this award,” said Gil Pulliam, senior manager, aftermarket, ADVICS North America. “Our new packaging not only enhances the appearance of our brake fluid line but reinforces our commitment to delivering trusted, high-quality products for our customers.”

The Import Product and Marketing Award is presented annually at AAPEX, celebrating excellence in automotive products and innovative marketing.