AAPEX Influencer Partner Opportunities

To qualify for influencer media credentials, you must meet the following criteria:

Promote AAPEX 2021 to your following, and receive visibility leading up to and at AAPEX 2021 through our influencer partner program, a trade opportunity that exchanges advertising of AAPEX for visibility to our audience. All relevant, qualified influencer social media channels are eligible to participate in the program.

To become a 2021 influencer partner, contact mdg by emailing connor@mdg.agency with your name, links to relevant social media channels, media kit, which marketing opportunities you’re interested in, and the ad materials you’re offering in exchange.

AAPEX Influencer Partner Eligibility 

To qualify for AAPEX’s Influencer Partner Program, influencers must meet the following criteria:

  1. Influencers are defined as top tier social media content creators with an aggregate following above 5,000. 
  1. All Influencer Partner applicants must post, share and engage with content related to the automotive aftermarket industry and its vertical markets on social media networks contributing to the aggregate 5,000 following requirement.
  1. All Influencer applicants must submit a statement of purpose for attending and partnering with AAPEX.
  1. Applicants may be asked to submit the required credentials to verify their Influencer Partner eligibility, including links to all relevant Instagram, Twitter, Facebook, LinkedIn, TikTok, YouTube, etc. pages displaying past posts within the last six months related to the automotive aftermarket industry and its vertical markets with an active following of more than 5,000 aggregate followers and at least two pieces of original content published per week
  1. Influencer Partners must have previously attended AAPEX, or register and agree to attending AAPEX 2021 in-person.

AAPEX Influencer Partner Marketing Opportunities

AAPEX Promotional Opportunities for Influencer Partners
(select from the following)
Complimentary influencer media credentials for AAPEX 2021, including exclusive media access to the AAPEX Media Reception, the AAPEX New Product and New Packaging Showcase Awards presentation, AAPEX Media Tours, the AAPEX Best Booth Awards presentation, the AAPEX Service and Repair Awards ceremony, Auto Care Association’s “Meet the President,” and AASA’s Member & Media Industry Briefing
Custom VIP Registration Code for followers and guests (allowing you access to your guest list)
One Q&A AAPEX blog post distributed to show attendee list
One social media post on relevant networks (with accounts tagged)
Partial or dedicated use of onsite podcast studio at AAPEX 2021
Brand logo/headshot and linking URL on Influencer Partners page on aapexshow.com
Brand logo in Media Partner section of onsite Buyer’s Guide
 
Promotion for AAPEX Provided by Partners
(select from the following)
Attendance and onsite social media coverage of AAPEX 2021
Three promotional emails over three months
Banner ad display to run for three months on relevant blogs, podcast or websites
Six Instagram Story frames over three months
One three-minute YouTube video with usage rights
Monthly Facebook, Twitter and LinkedIn posts for three months
Three podcast/radio spots over three months

Terms & Conditions

We strive to achieve a trade negotiation that is as equal in value as possible between both parties.

AAPEX reserves the right to review all creative content prior to inclusion of submitted materials. Inappropriate content and promotion of conferences and/or exhibition events owned or represented by influencer partners will not be accepted or used.

Initiated May 1, 2021, all influencer partner agreements will be automatically renewed year after year with the same bartered deliverables as listed in the previous agreement. If you would like to make changes or end your partnership, please contact us.