Showcase Your Products and Packaging

New products are the number one reason buyers attend shows. Many buyers and media make the New Product & Packaging Showcases their first stop at AAPEX. Product entries will also be uploaded to the AAPEX website and app, maximizing your exposure, and making it easy for buyers to find your products or packaging all year round.

New Product Showcase & Packaging Showcase

The New Product Showcase is the launchpad for the cutting-edge products that are making their debut at AAPEX.

Get Extra Exposure

When your product is featured in the New Product Showcase, you get:

  • Your product displayed in the onsite Showcase
  • A New Product Showcase identification on your online profile and on the AAPEX Mobile App
  • Promotion year-round on the AAPEX website and the AAPEX Mobile App
  • An exclusive product listing in AAPEX Product Plus, which is emailed to 48,000 buyers, and available in print onsite
  • Online promotion of the Showcase to hundreds of media channels

Enter to Win

In addition to being featured in the Showcase, all products that are entered will receive additional promotion ensuring that you reach your target markets before, during and after the show. Winning products and companies will receive additional promotion through media coverage and press releases.

Entry categories for New Products will include:

  • Accessories & General Merchandise
  • Appearance Chemicals & Car Care
  • Business Tools & Services
  • Chemicals, Lubricants & Filters
  • Hard Parts
  • Safety & ADAS
  • Technology & Electrification
  • Tools & Equipment

Entry categories for New Packaging will include:
(Please note: awards are based on packaging only, and not the product itself.)

  • Environmental Impact
  • Innovation
  • Marketing
  • Performance
  • Protection

Participating is easy – Follow the steps below to enter your product today!

  • Log in to your Exhibitor Dashboard
  • Click “Purchase On-site Sponsorships & Showcases”
  • Select “New Product Showcase” or “New Packaging Showcase” and the amount of products/packages you wish to enter
  • Submit your payment (contact Ryan Glasgow for payment)
  • Once paid, go back to your Exhibitor Dashboard and click “Product and Packaging Showcase Entry” to complete your New Product entry

.pdf forms are also available:


For information on cost, eligibility, rules and how to apply, view the applications above. For other questions, contact Ryan Glasgow at 1-708-226-1300 or

Attention: The use of the AAPEX name and logo (including all affiliated with AAPEX, AAIW, or AAPEX and the SEMA Show) and any licensed products are strictly prohibited without the express written consent of Show Management and/or Show Owners (AASA/MEMA and Auto Care Association). This includes, but not limited to, exhibitors, suppliers, contractors and publications. You may contact Kelly Denman at for approval.