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DTSTART;TZID=America/Los_Angeles:20261103T094500
DTEND;TZID=America/Los_Angeles:20261103T103000
DTSTAMP:20260722T195634Z
CREATED:20260427T221119Z
LAST-MODIFIED:20260722T195634Z
UID:10000502-1793699100-1793701800@www.aapexshow.com
SUMMARY:30 Seconds at a Time: How Small Steps Win in High-Pressure Environments
DESCRIPTION:In an instant\, everything can change. \nAfter surviving sudden cardiac arrest\, Jeff Luther faced a reality most people never prepare for. Fear was constant. The future felt uncertain. The comeback felt impossible. \nInstead of trying to rebuild his entire life at once\, he focused on the smallest measurable unit of progress: the next 30 seconds. \nThis session is not about motivation. It is about mechanics. \nIn high-pressure industries like automotive repair and manufacturing\, leaders and teams face constant stress\, tight margins\, staffing shortages\, technology shifts\, and relentless expectations. When everything feels overwhelming\, big strategies often stall. Small steps move. \nIn this keynote\, Jeff shares how breaking life down into 30-second increments created momentum\, restored confidence\, and rebuilt identity from the ground up. Attendees will learn: \n\nWhy overwhelm shuts down performance\nHow micro-actions interrupt fear and hesitation\nHow small\, consistent steps compound into massive results\nA practical framework leaders can use immediately with their teams\nPressure is not going away. Complexity is not slowing down.\n\nBut progress does not require certainty. It requires movement. \nThirty seconds is enough to begin.
URL:https://www.aapexshow.com/event/30-seconds-at-a-time-how-small-steps-win-in-high-pressure-environments/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 1
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/jpeg:https://www.aapexshow.com/wp-content/uploads/2026/04/event-files2Fhn5I7BTsRrWDGASOqiGo_KFM35969-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T094500
DTEND;TZID=America/Los_Angeles:20261103T104500
DTSTAMP:20260722T195653Z
CREATED:20260427T221251Z
LAST-MODIFIED:20260722T195653Z
UID:10000456-1793699100-1793702700@www.aapexshow.com
SUMMARY:How a Marketing Agency Markets: Insights from the Experts
DESCRIPTION:Ever wonder how marketing agencies create impactful campaigns that drive results? In this engaging session\, Tony Mercury\, VP of Operations at Autoshop Solutions\, and\, Cavan Robinson VP of Operations at Vehlo will pull back the curtain on how a leading automotive aftermarket marketing agency markets itself and its clients. From crafting compelling strategies to leveraging the latest tools and trends\, they will share actionable insights that you can apply to your own business.  \nCustomer acquisition is just the start. In this class\, you’ll discover ways to dive into advanced advertising & retention strategies by coupling your digital marketing and shop operational software\, including point of sale\, digital vehicle inspections\, reporting and even payment options. Our class emphasizes consumer experience in abig way! \nThis class is designed for shop owners\, managers\, and marketing professionals who want to better understand the marketing process and learn how to implement agency-level strategies in their own operations. Whether you’re looking to improve your online presence\, attract more customers\, or simply understand what goes into a successful marketing campaign\, this session will provide the knowledge and tools you need to succeed.
URL:https://www.aapexshow.com/event/how-a-marketing-agency-markets-insights-from-the-experts/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 2
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/jpeg:https://www.aapexshow.com/wp-content/uploads/2026/04/ajsKgJbQS12z5tRTiQDg_Tony20Mercury20Headshot-transformed.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T104500
DTEND;TZID=America/Los_Angeles:20261103T113000
DTSTAMP:20260722T195631Z
CREATED:20260427T221115Z
LAST-MODIFIED:20260722T195631Z
UID:10000503-1793702700-1793705400@www.aapexshow.com
SUMMARY:Leadership Under Fire: Building a Team That Stands the Test of Time
DESCRIPTION:Regie hired and fired over 27 employees in one year\, not because they were bad\, but because he had to become a better leader. For service-based business owners\, team issues can drain your energy and stall your growth. In this powerful and practical keynote\, Regie shares the real story behind his biggest leadership failures\, and how he transformed his culture\, communication\, and retention from the inside out. \nThis is not a talk about managing people. It’s about becoming the kind of leader people want to follow. \nKey Takeaways: \n\nThe #1 hiring mistake that’s costing you time and money\nHow to create a culture of accountability and trust\nThe secret to attracting and keeping top talent in any industry\n\nWhat if your leadership is the lid on your business growth? This talk will help you lift it for good.
URL:https://www.aapexshow.com/event/leadership-under-fire-building-a-team-that-stands-the-test-of-time/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 1
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/jpeg:https://www.aapexshow.com/wp-content/uploads/2026/04/event-files2FRJN78iDkT7Ky3ngvqwuj_Profile20Photo-3.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T114500
DTEND;TZID=America/Los_Angeles:20261103T124500
DTSTAMP:20260722T195653Z
CREATED:20260427T221150Z
LAST-MODIFIED:20260722T195653Z
UID:10000455-1793706300-1793709900@www.aapexshow.com
SUMMARY:Turn Reviews Into Raving Fans: Win the Google Game (Even with 1-Stars!)
DESCRIPTION:If Google is the new word of mouth\, your reviews are shouting your story to the world—good and bad. In this high-energy session\, Jimmy Lea shows you how to turn casual reviewers into raving\, referring superfans and weaponizing your Google profile for growth. \nYou’ll discover why you need every flavor of review—1\, 2\, 3\, 4\, and 5 stars—to look real\, trustworthy\, and irresistible. Then we’ll dive into exactly how to answer glowing praise\, painful truths\, and the dreaded “Mayor of Crazy Town” without losing your cool or your customers. \nYou’ll also get a behind-the-scenes look at the three phases of removing toxic or fake reviews—and what to document\, save\, and screenshot so Google actually listens. Walk out with a plug-and-play review playbook you can hand to your team and start cashing in on tomorrow. \nActionable Takeaways: \n\nMake Every Star Work for You: Turn 1–5 star reviews into proof\, personality\, and powerful social proof that converts skeptical shoppers into buyers.\nSteal Jimmy’s Response Scripts: Copy and customize battle-tested replies for 5-star love\, fair criticism\, and unhinged 1-stars from the “Mayor of Crazy Town.”\nUse the 3-Phase Review Removal Plan: Follow a simple\, repeatable process to flag\, escalate\, and remove fake or policy-breaking reviews.\nBuild Your “Review Intelligence” Vault: Learn how and why to archive reviews\, profiles\, and patterns so you can improve training\, systems\, and marketing.\nTurn Happy Customers into a Hype Squad: Install easy\, no-pressure habits that get more Google reviews\, more often—so your next new customer feels like they already know you.
URL:https://www.aapexshow.com/event/turn-reviews-into-raving-fans-win-the-google-game-even-with-1-stars/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 1
CATEGORIES:Business Management
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T130000
DTEND;TZID=America/Los_Angeles:20261103T134500
DTSTAMP:20260722T195919Z
CREATED:20260427T221644Z
LAST-MODIFIED:20260722T195919Z
UID:10000506-1793710800-1793713500@www.aapexshow.com
SUMMARY:ASE 2026 Updates
DESCRIPTION:Matt Shepanek ASE’s VP or Credential Testing Programs will go over the ASE test workshop process and talk about some exciting new inititives in the works.
URL:https://www.aapexshow.com/event/ase-2026-updates/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 2
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/jpeg:https://www.aapexshow.com/wp-content/uploads/2026/04/event-files2FAVKWK2yeTbGKgRaiykPK_Shepanek20Headshot-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T130000
DTEND;TZID=America/Los_Angeles:20261103T140000
DTSTAMP:20260722T195922Z
CREATED:20260427T221653Z
LAST-MODIFIED:20260722T195922Z
UID:10000480-1793710800-1793714400@www.aapexshow.com
SUMMARY:How AI Is Changing Search And What Your Auto Repair Shop Must Do About It
DESCRIPTION:AI is rewriting the rules of search\, and most shop owners don’t even know it’s happening. While your competitors are still trying to “rank” on Google\, AI-powered search is quietly shifting toward recommending shops that look\, sound\, and feel trustworthy\, and only a few are going to make the cut. This class will show you how to be one of them. We’re talking about the kind of visibility that gets you chosen before your customer ever sees a list of links. AI tools like Google’s SGE\, ChatGPT\, and Bing Copilot are deciding which shops to recommend based on signals like reviews\, content\, authority\, and real-world trust. This is your chance to get ahead before the industry catches up. \nWhat you’ll learn: \n\nWhy AI is changing everything you thought you knew about SEO\nThe trust signals that matter now — and how to build them fast\nHow to get your shop recommended by AI (and not ignored)\nReal-world steps you can take today to future-proof your visibility\nIf you skip this\, your competitors won’t\, and they’ll be the ones getting found\, booked\, and trusted.\n\nThis is the class everyone will wish they took six months from now. Be the shop that’s one step ahead.
URL:https://www.aapexshow.com/event/how-ai-is-changing-search-and-what-your-auto-repair-shop-must-do-about-it/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 1
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/png:https://www.aapexshow.com/wp-content/uploads/2026/04/event-files2FNCUkCebhTXCb0zs7Kfnd_Screenshot202026-03-1820at206.38.27E280AFPM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20261103T144500
DTEND;TZID=America/Los_Angeles:20261103T153000
DTSTAMP:20260722T195819Z
CREATED:20260427T221635Z
LAST-MODIFIED:20260722T195819Z
UID:10000505-1793717100-1793719800@www.aapexshow.com
SUMMARY:You Need a Tech Now: A 90-Day Hiring Plan for Independent Shops
DESCRIPTION:Most shops don’t have a hiring process. They have a hiring reaction. \nA tech quits. The owner posts on Indeed. Applications trickle in — most unqualified. The few good ones get lost in the shuffle or ghost because nobody followed up fast enough. Weeks turn into months. The empty bay bleeds money. Eventually the owner hires someone out of desperation. Three months later\, they are doing it all over again. \nThis session breaks that cycle. It walks independent shop owners and managers through a simple 90-day hiring system that solves the three problems behind almost every failed hire: not enough applications\, too many unqualified applicants\, and a messy process that loses good candidates before they ever get to an interview. \nAttendees will learn how to generate a steady flow of applications without relying only on job boards\, how to quickly sort qualified candidates from unqualified ones\, and how to run a clean follow-up process that keeps good techs from slipping away. The system is built from eight years of real-world hiring work with over 200 independent repair shops. \nAttendees will leave with a 90-day hiring roadmap\, an applicant filtering guide\, a follow-up script library\, and a workbook they can put to use the same week. This is a hands-on\, tool-based class designed to help shop owners hire faster\, hire better\, and stop losing good candidates to a broken process. \n 
URL:https://www.aapexshow.com/event/you-need-a-tech-now-a-90-day-hiring-plan-for-independent-shops/
LOCATION:The Venetian Expo\, Level 2\, Venetian Ballroom\, AAPEX Stage 2
CATEGORIES:Business Management
ATTACH;FMTTYPE=image/jpeg:https://www.aapexshow.com/wp-content/uploads/2026/04/event-files2FIszERJ2TLCRYFrHKpIRA_ChrisLawson-28.jpg
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