Consumer Demand Driving Ecommerce adoption – shaping the future of the Aftermarket

Heightened demand for the ease and convenience of the eCommerce channel is driving industry wide changes for market participants and the end-consumer. The automotive aftermarket has historically relied heavily on the brick and motor channel and was slow to adopt the online channel. READ MORE  

Marketing and Your Community Are More Important Now Than Ever

By Jeff Buckley, Owner and Master Technician, My Father’s Shop Certified Automotive Repair, Midlothian, Texas 

I’ve been in the industry for more than 35 years. I started in a service station and then had a big shop that did both mechanical and paint and body. For the last 26… READ MORE