Lubrication Specialties Inc.

Mount Gilead,  OH 
United States
http://www.lubricationspecialties.com
  • Booth: 40009

Lubrication Specialties, Inc. (LSI) is a problem-specific solutions company centrally located in Mt. Gilead, Ohio providing additives, lubricants and oil to end-users of diesel and gas engines.  LSI products are highly concentrated formulas that are much more impactful than the diluted products often found on the retail shelf.  These products have been engineered to eliminate a specific problem and resolve related issues which makes equipment last longer and improve efficiency. Often heard as a promotional tagline, one of LSI’s success factors is the “Powered By Science” process that drives product development. LSI incorporates on-site research, development and discovery for tackling difficult to solve problems and uncovering effective solutions.  LSI has solved problems for some of the largest companies in North America, including: Nucor Steel, American Showa, Midwest Industries, X-Tec, among others.

Brands: Hot Shot's Secret


 Press Releases

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    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    615.429.7965
    LeslieAllen@martincoadvertising.com

    Lubrication Specialties, Inc., manufacturer of Hot Shot’s Secret high performance fuel and oil additives, is pleased to announce expansion of distribution to Walmart, O’Reilly Auto Parts and Summit Racing Equipment, one of the top performance online retailers representing over 1,500 manufacturers. This new distribution greatly adds to the company’s growing list of mass merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret branded products.

    Effective now, Stiction Eliminator, the company’s flagship product, is available in the 32 oz. size bottle at over 1,400 Walmart stores nationwide with a broader offering of Hot Shot’s Secret products available online at Walmart.com. In addition, three of the company’s top selling products - Stiction Eliminator, Diesel Extreme and FR3 Friction Reducer are available at all 5,000 plus O’Reilly Auto Parts stores. Finally, the entire Hot Shot’s Secret line of products is now available online at Summit Racing Equipment.  All Hot Shot’s Secret products sold are backed with a 100% money back guarantee.

    Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “Sales are definitely on the uptick and we could not be more excited. This year we are continuing to grow our commitment to brand awareness to support online and retail sales by expanding our level of commitment to sponsorships, cable TV buys, PR as well as social media and print advertising across multiple markets. This increase in distribution is in line with our plans to reach multiple markets where consumers choose to shop. Our growth and expansion plans are on track with forecasting and we are looking forward to following up with more distribution announcements later this year.”

    Lubrication Specialties, Inc. first entered the automotive aftermarket in 2005 with Stiction Eliminator, an oil additive for gas and diesel-powered vehicles that removes the stiction which adds to engine wear, loss in performance and reduced fuel mileage. Today, Lubrication Specialties Inc. manufactures over 30 products for gas and diesel-powered vehicles.

    Aside from the expanded line of Hot Shot’s Secret fuel and oil additive products that treat oil systems, fuel systems, transmissions and differentials, Hot Shot’s Secret also plans to expand more directly into the performance oil market in 2018. ADRENALINE R-Series Racing Oil was introduced at the 2017 Performance Racing Industry trade show. Additional oil products now offered include: Blue Diamond PAO Oil, Green Diamond Fleet Oil and Black Diamond Outlaw Oil.

    In addition to Walmart, Summit Racing Equipment and O’Reilly Auto Parts, Hot Shot’s Secret products are sold at many major auto parts chain stores (in store and online), independent specialty stores, and general retail chains (in store and online) including: Pilot Travel Centers of America, Love’s, TravelCenters of America, Petro Shopping Centers, Meijer, Tractor Supply Company, Rural King, Menards, Orscheln Farm & Home stores, Atwoods, AutoZone, Northern Tool & Equipment and more. To find where Hot Shot’s Secret products are sold via zip code or city address, a store locator is provided on the company website. For quick access to all retailers selling one or more of the company’s products within a 50 mile radius go to: https://www.hotshotsecret.com/locations/.

    For more information about Hot Shot’s Secret products, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com.  

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    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret now offers over 30 preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and model vehicles, fleets, power equipment, powersports, as well as industrial use. Other company brands include Frantz Filter and Fluid Recovery.

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    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    PR Director
    615.429.7965
    leslie.allen@martincoadvertising.com

    Mt Gilead, OH, (October 15, 2018)…Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, announces a new addition to the company’s marketing team. Eric Trimble has been hired as the company’s marketing coordinator and will report to Lubrication Specialties Director of Marketing, Kyle Fischer. In this position he will support all marketing endeavors from trade show support, media buys, public relations, advertising, social media and ecommerce.  

    A graduate of The University of Akron (2015) with a B.A. degree in Media Studies, Trimble prior worked as a freelance writer for the Akron Beacon Journal and communications specialist for the Jefferson Center in Minneapolis. In 2017, he joined LSI as an account executive to grow and maintain sales for the Hot Shot’s Secret product line to commercial and industrial accounts in a 12 state territory.

    Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “We are very fortunate to have Eric join our marketing team. It was great to work from within to find the ideal candidate that already had the product knowledge and a good grasp of what it takes to promote and sell our products.

    This combined with his marketing skills, project management and ability to write for multiple platforms, has allowed him to step into the position seamlessly.”

    For more information about Hot Shot’s Secret, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated oils, and additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret offers  a diverse line of preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.

  • Image

    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    PR Director
    615.429.7965
    leslie.allen@martincoadvertising.com

    Mt Gilead, OH, (August 7, 2018)…Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret fuel and oil additives, is pleased to announce expansion of the company’s growing management team. The company’s new Director of E-Commerce, Carmen Fiordirosa, joined the LSI team in July and plans to work remotely from Chicago.

    In the newly created role, Fiordirosa will collaborate with cross-functional partners to grow e-commerce sales for multiple markets by ensuring a consistent brand message, robust content and online account support. Responsibilities will encompass business development and strategy, website and social media content and development, promotional campaigns, online marketing, website design, customer service, web analytics and technologies.

    Prior to joining LSI, Fiordiorsa served as the director of marketing for CleanTools, Inc. in Westmont, IL.  There she was responsible for developing brand strategy, content marketing, and provided account management for distributors and suppliers across three markets – automotive aftermarket, marine and pet markets. With close to 15 years of experience in marketing and business development with consumer packaged goods, Fiordiorsa has a proven track record of developing digital strategies that significantly contributes to e-commerce while also managing full product lifecycle: design, development, testing and implementation.

    LSI President, Chris Gabrelcik, says, “Carmen has a unique blend of marketing, e-commerce and sales skills to help us sell product online and through our growing distribution with mass merchandisers and top automotive retailers. She is creative and not afraid to try bold new strategies to move the needle. I am very impressed with how she has seamlessly blended with our team and look forward to her recommendations on how to support sales through our varied distribution channels.”

    LSI currently offers a line of over 30 fuel and oil additive products, lubricants and preventative maintenance specialty products for gas and diesel powered vehicles under the brand Hot Shot’s Secret. The products are available nationwide at major retailers including: PETRO, Tractor Supply Company, Love’s, Pilot, Meijer, AutoZone, Travel Centers of America, Rural King, Northern Tool & Equipment, Wal-Mart, O’Reilly Auto Parts and Summit Racing Equipment.

    For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. For more information about Hot Shot’s Secret products, visit hotshotsecret.com, call toll free 800-341-6516, or click here.

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    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret now offers over 30 preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.

  • Image

    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    PR Director
    615.429.7965
    leslie.allen@martincoadvertising.com

    Mt Gilead, OH, (July 23, 2018)… Hot Shot’s Secret, a leading brand of high performance fuel and oil additives for the automotive aftermarket with strong brand recognition in the diesel market, now has a new website that greatly expands the company’s focus on new markets identified as Semi, Motorcycle, RV, Automotive and Construction.

    The new website features additional market landing pages – Powersports, Marine, Lawn & Garden and Racing, and multiple new product pages including Adrenaline Race Oil, Antifreeze, Blue Diamond Oil, Diesel Winter Anti-Gel among others and special features in the form of added widgets.

    Additionally, all the product pages now have an in-depth description of the company’s products that describes in detail how to use each product, why it works, and the science behind the product and a section that shows current product specials.

    Unique to the industry, Hot Shot’s Secret also publishes its own quarterly publication, LSI Innovation Plus, which is featured on the website under Media. The current issue with features about Hot Shot’s Secret’s partnership with NHRDA and dealer and driver spotlights is available in a reader format powered by Issuu on the new website. Other media features include a News section, Documents section, Brand Guidelines, and the popular Videos page with twenty how-to and promotional product videos.

    For prospective customers looking for product, the website has a store dealer locator that will guide visitors to the retail store within 50 or 100 miles of their location.

    Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “While not a complete overhaul this was a major redesign of the website to address the expansion of our product lines and new markets this year. What you will find is a very user friendly site that flows naturally based on the user’s particular needs whether it’s a dealer, customer or someone trying to diagnose a problem.  This is the beginning of a concerted effort to enrich our site for both customers and stakeholders to build interaction, educate and optimize our visual resources for a positive and rewarding web experience.”  

    For more information about Hot Shot’s Secret products, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com.  

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    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret now offers over 30 preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and model vehicles, fleets, power equipment, powersports, as well as industrial use. Other company brands include Frantz Filter and Fluid Recovery.

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    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    615.429.7965
    LeslieAllen@martincoadvertising.com 

    Hot Shot’s Secret Congratulates
    Firepunk Diesel on World Record   

    Mt Gilead, OH, (September 21, 2018)…Lubrication Specialties Inc., manufacturer of Hot Shot’s Secret and sponsor of the Firepunk Diesel race team, congratulates Lavon Miller and his entire team on their record-breaking 1/8th mile at the Hardway Performance Sunshine Showdown this weekend at the sixth stop of the Outlaw Diesel Super Series in Florida.

    The Firepunk Diesel/Save the Racks Chevrolet S-10 driven by Larson Miller had an epic day at the track. In the first round of eliminations, and even with problems keeping the truck tracking straight, Miller tied Ryan Milliken’s record of fastest diesel-powered door car in history at 4.554 and a 3.04 half-track time. After the pass, the Firepunk team began working furiously to resolve the tracking problem, which turned out to be a broken suspension component finally fixed just in time for the final round.

    Miller and his Firepunk Diesel/Save the Racks S-10 rode a rail all the way down to the finish line to break the world record at an amazing 4.47 at 167 miles per hour. Lavon Miller, owner of Firepunk Diesel and three-time Ultimate Callout Challenge winner shared, “I am so proud of the entire Firepunk Diesel team right now. This build has been a fight, but we are finally going straight and breaking records. This 4.47 at 167 mph in the 1/8th makes us the fastest diesel door car on the planet.”

    Hot Shot’s Secret has sponsored Lavon Miller for over a year and recently announced sponsorship of the entire Firepunk Diesel team. Kyle Fischer, director of marketing for Hot Shot’s Secret said, “For the better part of a year, we have had the most amazing opportunities to work with Lavon and the Firepunk Diesel team to test Hot Shot’s Secret products and conduct deep R&D on the dyno and track. It’s been such an honor to work with their team as they built and dialed in this world-record truck. They are the hardest working guys in the business. “

    “As a multi-year champion Lavon has a reputation to uphold,” continued Fisher “ and we knew if our products did not make the grade he would use another brand of oil. That he’s racing, winning time after time and breaking records with our Adrenaline race oil is a testament to the brand’s quality. In fact, the World’s Fastest Diesel in the 1/8 mile is by Hot Shot’s Secret sponsored driver Wade Moody while using Hot Shot’s Secret Adrenaline Racing Oil. He went 4.11 seconds at 179 miles per hour. Very heady stuff indeed.”  

    For more information about Hot Shot’s Secret, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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    Image Attached: Stainless Diesel TS Outlaw 2018 photos ODSS-7794.jpg

    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated oils, and additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret offers  a diverse line of preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.

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    FOR IMMEDIATE RELEASE:
    PR Contact:  Leslie Allen
    615.429.7965
    LeslieAllen@martincoadvertising.com

    Hot Shot’s Secret Announces Winner of the 2018
    NHRDA World Finals VIP Trip Giveaway 

    Mt Gilead, OH, (October 25, 2018)…As title sponsor of the National Hot Rod Diesel Association (NHRDA), Hot Shot’s Secret  is pleased to announce the winner of the 2018 co-sponsored NHRDA World Finals VIP Trip Giveaway. Steve and Faye Schwanger were recently the proud recipients of two VIP tickets to the NHRDA World Finals held on October 12 and 13 in Ennis, TX. The couple received as a grand prize a luxury box suite in the Texas Motorplex tower, two tickets for the year end banquet, NHRDA and Hot Shot’s Secret swag, two round-trip flights, two night’s accommodations, a rental truck, two 2019 NHRDA memberships and much more. 

    “My wife Faye entered us in the contest because I compete as a diesel drag racer,” says, Steve Schwanger. “What’s funny is that when they attempted to reach us to let us know we had won, Faye wouldn’t take the calls because we thought it was just a joke or a solicitor. Eventually they emailed us with a link to the Facebook page where we were announced as winners that we finally believed this was for real.”

    “The trip was beyond what we could have imagined,” continued Schwanger. “I just can’t say enough about how professional and courteous Kyle and T.J. were from Hot Shot’s Secret the entire trip. There were so many special moments about the trip. Some of my favorites were being introduced to drivers I have idolized that got me into racing in the first place and then getting a wrist band that allowed me to stand in the staging lanes between the trucks at the starting line. Then near the end of the event, I was taken by complete surprise and got a chance to ride with Mario Monette in his Hot Rod Semi. It was absolutely a great weekend for both of us.”

    Hot Shot’s Secret Director of Marketing, Kyle Fischer, says, “I’ve been in this industry most all of my career and have been involved with many contests like these. Without a doubt, this was the most perfect fit for a winner I’ve seen yet. Steve grew up riding with his Dad to the track to watch him drag race his Semi, then grew up to become a Semi drag racer. They were obviously thrilled to be the winners of the Hot Shot’s Secret NHRDA World Finals trip and to be treated to the best of the best in diesel drag racing. And what is icing on the cake, they now are interested in becoming a Hot Shot’s Secret dealer.”

    For more information about Hot Shot’s Secret fuel and oil additives or future promotions, visit hotshotsecret.com.  For more information about Lubrication Specialties Inc. visit LubricationSpecialties.com. To speak directly with a Hot Shot’s Secret highly qualified technician, call toll free 800-341-6516, or click here.

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    Schwanger%20ride

    Caption: Steve Schwanger gets the surprise of his life with a launch down the track with Mario Monette in his Semi race truck at the NHRDA World Finals.

    About Lubrication Specialties Inc. (LSI)
    LSI is the manufacturer of Hot Shot’s Secret, a brand of high performance specially formulated additives for diesel and gas-powered engines and fuel systems. The company’s flagship product, Hot Shot’s Secret Stiction Eliminator, is the top selling brand for stiction removal. Powered by science and with a commitment to environmental stewardship, Hot Shot’s Secret now offers over 30 preventative maintenance products including additives, oils, greases, lubricants and coolants that provide problem-specific solutions for vehicles of all make and models, fleets, power equipment, powersports, as well as industrial. Other company brands include Frantz Filter and Fluid Recovery.


 Products

  • Gasoline Extreme: Concentrated One Tank Cleaner
    Gasoline Extreme is an industrial grade gasoline system cleaner. This powerful injector cleaner will clean and lubricate valves, pumps, rings, pistons and upper cylinders resulting in improved performance, smoother idles and improved fuel economy....

  • Gasoline Extreme is an industrial grade gasoline system cleaner. This powerful injector cleaner will clean and lubricate valves, pumps, rings, pistons and upper cylinders resulting in improved performance, smoother idles and improved fuel economy.

 Onsite Contact

Onsite Contact Name
Kyle Fischer
Onsite Contact Title
Marketing Director
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