Simple™ Key is a new way for consumers to easily replace modern car keys without the time, expense, and hassle of a dealership service appointment. The "do-it-yourself", consumer-friendly kit includes a universal key and EZ Installer™. Consumers follow simple instructions to activate the key, and the EZ Installer™ is used to pair the key to the vehicle in just a few minutes-no tools required. All keys carry a better-than-OEM three-year warranty. Simple™ Keys are universal, combining the capabilities of multiple OEM keys into one, so retailers can stock fewer SKUs. This unique product line offers retailers exceptionally high margins. For the first time in 30 years, Simple™ Key brings high-value, high-demand, automotive key replacement back to retail.