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NEW MICHELIN WIPER BLADES AD CAMPAIGN BUILDS ON LEGACY OF SAFETY,
EXCLUSIVE PERFORMANCE TECHNOLOGY
DEERFIELD BEACH, FL – OCTOBER 24, 2018 – Who doesn’t like a hug? Pylon Manufacturing – the exclusive licensee for Michelin®-brand wiper blades in North America – has launched a national advertising campaign in support of the industry-leading product line. Anchored by 15- and 30-second television spots, the campaign includes radio and digital support, and will run through April 2019.
The new campaign aims to raise overall awareness for Michelin Wiper Blades as a premium choice for drivers who value safety and performance. The creative draws upon consumer familiarity with the iconic Michelin Man “hug” to inspire a sense of safety and security. The ads introduce the tagline, “Michelin Wiper Blades hug your windshield like our tires hug the road.”
The Michelin Wiper hug is the result of exclusive innovations, such as Pylon’s Smart-Flex™ technology. Featured in Michelin Hybrid Wiper Blades, Smart-Flex technology combines the windshield-hugging features of a conventional spring-loaded blade with the anti-snow build-up feature of a beam blade for ultra-quiet and superior streak-free wiping in any weather. The result is long-lasting, all-season performance for optimum visibility.
“We pride ourselves in a 50-year history of delivering the best vehicle visibility solutions driven by the need of the consumer,” said Bart Plaumann, President of Pylon Manufacturing. “This new campaign aims to raise the profile of Michelin Wiper Blades among consumers in a way that not only resonates personally, but also supports sell-through with our retail partners.”
The new ads will run on top-tier networks such as ESPN/ESPN2, TNT, TBS, NBC, ABC, FX, NFL Network, National Geographic and Discovery. The campaign was designed and produced by Tattoo Projects, a creative marketing agency based in Charlotte, North Carolina.
Michelin wiper blades are available across the U.S. and Canada at auto stores and major retailers. Pylon has manufactured and marketed wiper blades for 50 years and under the Michelin brand since 2003. For additional information, visit the Pylon and www.michelinwipers.com websites.
About Pylon Manufacturing
Headquartered in Deerfield Beach, Florida, Pylon has developed and engineered innovative designs since 1968 that make wiper blades perform better. Our continuous focus on innovation and quality has led to over 70 patents, including the patented suspension technology in Michelin Hybrid wipers with Smart-Flex technology. We continue to strive to support our mission to be the preferred branded global market leader of the best vehicle visibility solutions, supported by consumer-driven insights while providing superior expertise and customer service. Pylon is the exclusive licensee for Michelin-brand wiper blades in the U.S. and is an operating division of Qualitor, Inc. For more information, visit www.pylonhq.com.