Packaging - Champion Battery, Premium Small Engine Spark Plugs, Winter Wipers
The new Champion packaging was designed to reignite the 110 year old brand’s nostalgia with
a modernized look. By building an iconic colorway and design system, we’re able to communicate
the Champion brand across a range of products. In 2018, we leveraged the design to launch new
products in the growing line, such as Champion Batteries, Winter Wipers and Premium Small Engine
Spark Plugs all with a unified look and feel.