Category Management Association
Whether you’re focused on talent development, networking with industry peers, or looking for leading edge research, the Category Management Association (CMA) should be the first stop on your search.
The CMA, a Professional Association, exists to help its members drive meaningful category and brand growth by building shopper satisfaction heroes and facilitating strategic collaboration between retailers, suppliers and their solution providers in:
- Category Management
- Shopper Insights & Marketing
- Planogram & Space Management
- In-Store Execution & Merchandising
The CMA is also working with CMKG on training. CMKG is a global, category management training company that serves Retail, Manufacturing, and Solution Provider Executives and their Teams in the pursuit and achievement of business goals through excellence in category management strategy and practice.
The CMA team is dedicated to raising the bar among all participating practitioners irrespective of trade channel, level of experience or data availability. We invite you to join our growing community and encourage your participation – it’s your Category Management Association.
Brands: CatMan 2.0 Driving Growth in a Shopper Centric World, Professional Certification Standards for Category Management, Category Management and Shopper Insights Conference
Onsite Contact Name Keith Fariss
Onsite Contact Title Business Development Director
Onsite Contact Email email@example.com