This page contains helpful hints which some attendees might find beneficial. Use it as a resource for your business, or simply as a way to stay informed on current trends.

Visit Las Vegas

The Inside Track: AAPEX Forum

Your State Associations

Social Media

Marketing Tools

Staying Green

Visit Las Vegas

Las Vegas is one of the most exciting cities in the world. With its world renowned entertainment, and five-star dining, there is plenty to do after hours. Find out all that Las Vegas has to offer by visiting the official tourism website.

CLICK HERE for VisitLasVegas.com.

The Inside Track: AAPEX Forum

"The Inside Track: AAPEX Forum" education sessions cover a variety of topics, including current aftermarket industry issues, business, sales management/technical trends, and best practices applicable to all aftermarket audiences. Presented by industry experts and professionals from diverse backgrounds, all sessions are free to AAPEX attendees, and provide exceptional tips and techniques to implement when you return home. Turn your AAPEX trade show experience into a experience as well.

For the full 2010 Forum schedule CLICK HERE.

Your State Associations

State trade associations connect small business to national initiatives and connect national companies to aftermarket small business. A panel of national aftermarket business leaders proclaimed that state trade associations are most valuable for the following:

1) Leading government affairs initiatives at the State house and state regulatory level.

2) Supporting national government affairs efforts with grass-roots outreach.

3) Identifying and addressing locally-specific business issues.

To the locally-owned aftermarket small business, your state trade association brings value in other ways, as well:

* Group buying discounts and time-saving referrals for business services including insurance.

* Attracting national resources to support efforts especially in education and marketing.

* Networking and market development at the local level

Together with our national association partners, your state association connects you to the industry network that speaks with a single voice to government and to the public.

Become a member of the state trade associations that serve your markets. Your support will be appreciated and your reward will be a stronger industry.

For the 2011 State Associations Directory CLICK HERE.

Social Media

Social Media is changing the way that we communicate, and it isn’t going away anytime soon. Find out what the experts are saying about how your company can utilize this new and exciting communication outlet.

For an article on Social Media in Marketing published by Exhibitor Online CLICK HERE.

Mashable.com is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic.

To be redirected to Mashable.com CLICK HERE.

Associations

The Automotive Communication Council (ACC) is a national, non-profit organization comprised of marketing professionals engaged in public relations, advertising, branding and other communication practices for automotive aftermarket companies. ACC provides a networking forum for the exchange of ideas, information and resources about issues, challenges and trends impacting companies and organizations throughout the aftermarket industry.

To be redirected to the ACC website CLICK HERE.

Taking an active role in maintaining your vehicle is best way to avoid costly repairs down the road. The Car Care Council works to help you learn how. Find out information on attending or sponsoring an event, information on going green, and so much more.

To be redirected to the Car Care Council Website CLICK HERE.

The Car Care Council Women's Board is comprised of professional men and women who are dedicated to getting information to female audiences concerning educating women about car care and encouraging young people to investigate "automotive" as their career choice. The goal of the Women's Board is two-fold: To encourage women to become active in vehicle maintenance; and to promote career opportunities for women in the automotive parts and service industry.

To be redirected to the Women’s Board website CLICK HERE.

Driving Toward a Cleaner Environment: The Automotive Aftermarket’s Green Story

The very purpose of the aftermarket is to provide the parts, products and services to keep America’s vehicles operating properly, efficiently, safely and cleanly. The aftermarket contributes to better gas mileage, less energy consumption and cleaner air. The aftermarket industry has for decades practiced sustainability and has been “green” long before being “green” was mainstream.

For more information on the Aftermarket's Green Story CLICK HERE.