ASA Regional Training

AAPEX and the Automotive Service Association (ASA) have announced a strategic partnership to promote and support ASA's 2016 Regional Management and Technical Training initiative for automotive facility owners and repair professionals.

ASA developed the concept for regional training events based on demands of the marketplace and the needs of ASA members. ASA plans to deliver this training in a two-day format. The training is for shop owners and manager, technicians and service writers.


ASA Management Training at AAPEX 2016

Monday,October 31 & Tuesday, November 1, 2016
The Sands Expo, Galileo Rooms 1003-1007

$150.00 for both days of seminars

Register NOW for the 2016 ASA AAPEX Training


Preliminary Schedule

Registration Open

The Venetian, Galileo Rooms
3:00 pm - 5:00 pm

Registration Open

The Venetian, Galileo Rooms
7:00 am - 8:30 am


The Venetian, Galileo Rooms
8:30 am - 9:00 am

Profitability Secrets that Dramatically Build Your Bottom Line *All Day Course

Speaker:  Bob Greenwood
The Venetian, Galileo Rooms
9:00 am - 12:00 pm
1:15 pm - 4:15 pm

Learn a new approach to business that is required to meet the new economic, staff competency and technology realities.

Learn business procedures, important formulas and business guidelines that focus on Net Income development. You will learn the key daily measurements to follow to ensure the shop is on track as well as engage and keep the staff involved and focused that get results.

Topics Covered:

  • The new approach required to meet staff competency, economic, and technology realities.
  • Important formulas and business guidelines that focus on Net Income development.
  • The key daily measurements to ensure the shop is on track while engaging staff to stay focused on results.
  • The right sales with the right Car Count for your shop.
  • To Find a Minimum of $90,000 net profit from your current business – where is it and how do you go after it?

Materials Required:

  • Every student must have a calculator.
  • Bring the number of work orders/repair-orders written for the previous year.
  • Bring the total labor dollars sold for the last full year for maintenance and diagnostic if broken out.
  • Bring the total dollars in parts sales broken out into aftermarket and dealer parts if possible, for the past year.
  • Bring 5 completed work-orders sampling 5 different types of completed jobs.
  • Your last year’s Formal Financial Statement prepared by your Accountant.
  • All material is for Personal use ONLY to maximize your benefit from the class.

Targeted Marketing That Brings in Loyal, Profitable Customers

Speakers: Amy Mattinat & Bogi Lateiner
The Venetian, Galileo Rooms
9:00 am - 12:00 pm

Hands-on training with marketing expert Amy Mattinat and Bogi Lateiner who are brick and mortar business owners that don't just spout the latest marketing jargon - They walk the talk. 

By the end of this class you will walk out the door with the right information you need to take your business to the next level!

Topics Covered:

  • Find out how you can make your business stand out and surpass your competition.
  • Learn howto identify who your best, top quality customers are and what they have in common.
  • Discover how to create a loyalty program that keeps your best customers coming back for more.
  • Walk out with 4 examples of Amy's most successful marketing pieces that you can take back to your shop and use right away.

Succession by Design

Speaker:  Bob Ward
The Venetian, Galileo Rooms
9:00 am - 12:00 pm

Discover the power, Security and Freedom that a well designed succession plan can provide. Succession is not an event, it is a process. 

You'll learn how to begin the steps required, when to take to manage the process on your terms. Prepare your business to operate without you, Create a partnership culture, ensure business continuity if tragedy strikes and plan the terms and timing of your retirement.


The Venetian, Galileo Rooms
12:00 pm - 1:15 pm

Strategies for Effective Leadership 

Speaker:  Bill Haas
The Venetian, Galileo Rooms
1:15 pm - 4:15 pm

Didn’t think you were the leader? If you are getting kicked from behind, you must be out front.

Stop expending your energy on avoiding being the leader. Accept the fact that people are depending on you to provide direction, vision and purpose. When leaders fail, people quit. Implement effective leadership strategies and improve the opportunities for your team to excel. A strategic approach creates alignment between individual or team objectives and values. Take away strategies for creating a culture, empowering your people, and providing positive influence.

Preparing to Service Connected Cars Today 

Speaker:  Donny Seyfer
The Venetian, Galileo Rooms
1:15 pm - 4:15 pm

You have heard that connected cars with telematics and autonomous operation are coming. The future is here.

The necessary components for autonomous vehicles are already on cars and chances are, in your shop now. How do you prepare so that when these are mainstream technologies your shop can outpace the competition? The answer is: learn incrementally now. Expecting to learn and repair these technologies “just in time” is a recipe for failure.

Topics Covered:

  • What is telematics and what does it mean to me?
  • what are autonomous vehicles and what technologies are necessary to create them?
  • Sensor fusion - the car's eyes.
  • How lane departure systems are calibrated.
  • Vehicle stability control strategy.
  • Throttle controls, Steering control, Long range radar, Short range lidar
  • Digital mapping and geo location techniques.
  • Vehicle to vehicle communications.
  • Vehicle to infrastructure and intelligent transportation systems.


The Venetian, Galileo Rooms
5:00 pm - 6:00 pm

Your Data: The Key to Better Sales and Better Customers  

Speaker: Jorge Antico
The Venetian, Galileo Rooms
9:00 am - 12:00 pm

In the information age you have some very powerful tools available to you. Odds are the most powerful data you have is being underutilized causing you to miss opportunities. 

New technology, known as machine intelligence, is unlocking your competitive advantage by turning your front-counter service experience on its head. Exceed vehicle owners’ expectations with service excellence, accuracy, fairness and value. Deliver a new “Signature Service” overnight.

Whether you are the market leader in your area, doing OK or struggling to keep your doors open each month, you can transform the 10 minutes you have with your existing customers into:

  • Increase car count
  • Higher work order averages and profitability.
  • Create a competitive advantage and market differentiation.
  • Deepen trust and customer loyalty.

By transforming your exchange of information with customers every time you interact, Jorge will show you how to deliver the Ultimate Automotive Service Experience and unlock your business’ true profitability potential

Maintenance Profit Master

Speaker: Jeremy O'Neal
The Venetian, Galileo Rooms
9:00 am - 12:00 pm

The ultimate Service Advisors guide to selling maintenance on 2013 - 2016 model year vehicles. Bring your maintenance sales skills up to speed, Jeremy O'Neal will share with you the insiders secrets the dealership Service Advisors are using to sell maintenance on today's new vehicles.

Students will get behind the scene access to what the top 1% of Service Advisors are doing to create massive profits selling maintenance on newer vehicles. Includes vehicle specific information for the following manufacturers; Ford, GM, Chrysler, Honda, Toyota, & Nissan. Includes advanced sales guide to help you create additional profits from the first day back at the shop. Your customers will love the expertise you gain from this course.

Growing Your Customer Base

Speaker: Greg Marchand
The Venetian, Galileo Rooms
9:00 am - 12:00 pm

Need to drive more car count now? Not sure if your current marketing plan is delivering the results you need it to? 

Too often it’s the simple things that get overlooked that allows a repair shop to grow their customer base. This program discusses effective ways to increase your customer base in a simple, controlled, profitable manner.

Improve Your Bottom Line with Better Processes and LEAN

Speaker: Donny Seyfer
The Venetian, Galileo Rooms
1:15 pm - 4:15 pm

To combat tighter margins and higher costs repair shops need every member of their team to be as efficient as possible.

A Japanese manufacturing process called LEAN provides a common vocabulary that can be used by all members of the staff to work together to improve your shop top to bottom. LEAN encompasses an understanding of Value added vs non-value added operations, The seven deadly wastes +2 and how something called 5S can free up employee time to do productive work.

Donny Seyfer brings an easy to understand system to your business and will show you not only how to analyze the major stumbling blocks in your operation but also provide tools and exercises to help you and your staff implement these new ideas. 

Donny keeps the class light and fun and encourages your entire staff to attend. 

Selling Advanced Level Diagnostic Services for Maximum Profit 

Speaker: Jeremy O'Neal
The Venetian, Galileo Rooms
1:15 pm - 4:15 pm

What do you do on those vehicles that require a multiple day diagnostic process? Do you give your time away and hope to make it up on the back end of the repair? 

 Join Jeremy O'Neal and learn what the top repair shops and dealerships in North America are doing to generate fair compensation on Advanced Level Diagnostic Test Procedures. Includes an in depth look at how to create a Diagnostic Repair Process that eliminates wasted time and effort by your technician. This system will allow you to reduce mis-diagnosis and increase your revenue per hour so you can realize maximum profit. Completely revised and update for 2016 and beyond!

Hire Like a Boss! How to Build an Advanced Hiring System for Your Business Using the Most Modern and Effective Tools 

Speaker: Jude Larsen
The Venetian, Galileo Rooms
1:15 pm - 4:15 pm

You will leave this jammed packed course with the tools and techniques that are used in fortune 500 companies and how you can apply these same proven techniques to your own business to: 

  • Find top performer employees.
  • Identify them from the rest of the crowd.
  • Keep them in your business long term.
  • Build a comprehensive hiring system.
  • Eliminate time wasted when hiring.