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EXHIBITOR WEBINARS

Are you looking for a learning experience? Be sure to check out our FREE webinars, covering technology, marketing, social media — and of course, how to get the most out of your experience at AAPEX. Join us to Grow Your Business at AAPEX! Webinar topics and dates are subject to change.

 


 

VIDEO LIBRARY

Don't worry if you missed the live event, we recorded and archived them in the AAPEXedu Video Learning Library.

 

Last Minute Tips Exhibitors Can Still Use

Aired: October 7 at 4 p.m., EST

At the time of this webinar, we will be less than a month away from AAPEX 2014! You're probably in crazy "show mode" - taking care of last minute details and the inevitable snafus that arise.

Can you STILL impact your AAPEX results this late in the game? Absolutely. Join Steve Miller on Tuesday, October 7, as he shares some great tips you can still implement that can bring added success for your company!

VIDEO COMING SOON


Copywriting: Your #1 Marketing Skill
Aired: September 23, 2014

David Ogilvy once said the best copywriters worked for mail order catalog companies. Why? Because their job was to SELL something.

Copywriting, very simply, is the ability to put words on paper that get people to send you money, or ask you to contact them, or give you their name and email. Good copywriting creates tremendous leverage, because once you get the right words on paper…in the right order (and this is key), all you have to do is use the right media to deliver that message to the right person.

Whether you do the copywriting yourself, or have someone do it for you, you’ll want a better understanding of what makes good copy. Join Steve Miller on September 23 for this powerful webinar.

During this presentation, Steve will discuss how copy also impacts success at AAPEX.


The Seven "Can't Forget" Ingredients In Your Marketing Messages

Aired: 8/5/2014

One of the biggest mistakes companies, large and small, make is thinking
that simply "announcing " a product is what marketing is all about.
"Announcing our all new 2013 shiny, blue Widget!"

Uh no, that's not marketing. Marketing actually helps make the sale and
there are proven steps and tactics to use in marketing that can help
make that happen.

In this session, Steve shares seven important ingredients you should
incorporate in all your marketing messages. Just implementing ONE of
these might make a HUGE difference in your results! 

 

Pre-Show Marketing Can Ensure Your Success

Aired: 7/8/2014

The average AAPEX attendee will receive less than 40 exhibitor invitations this year. Where are an exhibitor’s odds better: Standing out from 40 pre-show communications, or standing out from 2,300 other exhibitors on the show floor? Steve Miller, strategic marketing expert, will show exhibitors how to grab the attention of their top buyers before they travel to Las Vegas and without costing an arm and a leg.

 


Real World Branding for Profit

Aired 6/10/2014

Branding today is a strategic and tactical tool that can help you cut through the clutter in today’s world of “sameness” and commoditization of features and benefits. Good branding helps businesses communicate with customers in ways that matter to them and to you. While most businesses fail to connect branding to actual results, in this session Steve will show you how!


 

 

 

How to Use Content Marketing

Aired 5/6/2014

According to the Content Marketing Institute, content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

That's a formal way of saying that by sharing good content (with no strings attached) prospects and clients will be educated enough to be influenced – most commonly to make a buying decision. In this session, Steve will share how you can use content marketing to establish credibility via expert status, as a sales tool, and to maximize SEO. 

 


 

 

How To Use Videos

Aired: 4/8/2014

Videos, especially online videos, are one of the most powerful methods for communicating with your marketplace today. If you want to learn how to build relationships with current customers and prospects … showcase your brand, products, people and reasons to do business with you … use the power of video testimonials … quickly differentiate yourself from the competition … and even utilize social media more effectively … you’ll want to attend.

  


 

How To Use Social Media Without Breaking The Bank

Aired: 3/11/2014

Learn how to utilize social media to grow your business? AAPEX's resident marketing gunslinger, Steve Miller, shares proven strategies for small and large companies. How to use social media if you don't have a full-time person? Should you hire an outside service provider? 


 

The Exhibitor Report Card:
How attendees Rated You at AAPEX 2013

Aired 2/4/2014 

Learn the important statistics and ratings attendees gave YOU, the exhibitors of AAPEX? How you can use those stats to improve your success in 2014? 



  




 

Turn Prospects Into Customers:
How to Use Micro-Conversions to Build Your Business

Aired 2/5/2014 

Too often both salespeople and marketers think their objective is to focus efforts ongoing for the sale. But think about it from this perspective: IF I TRY TO SELL YOU SOMETHING, YOU WILL RESIST.

True, right? And it's no different from your prospects' perspective.

There is an answer and it's called micro-conversions. Micro-conversions are those steps you can take to bring the prospect closer to the sale...in ways the prospect is totally fine with!

Watch this video to learn how to use micro-conversions to transform prospects into customers.

   

 


 

 

The AAPEX Advantage:
Is Buying a Booth Enough

Too often both salespeople and marketers think their objective is to focus efforts ongoing for the sale. But think about it from this perspective: IF I TRY TO SELL YOU SOMETHING, YOU WILL RESIST.

True, right? And it's no different from your prospects' perspective.

There is an answer and it's called micro-conversions. Micro-conversions are those steps you can take to bring the prospect closer to the sale...in ways the prospect is totally fine with!

Check out this video to learn how to use micro-conversions to transform prospects into customers.

  



 

Aggressive Pre-Show Wins Every Time 

You compete with over 2300 other exhibitors. Buyers will only have about 9 1/2 total hours on the show floor to find the handful of companies they want to meet. YOU want to be one of those companies and the BEST way to help ensure they do is by using aggressive pre-show promotion and communications.

Learn how to gain an unfair advantage on the other exhibitors by watching this webinar. Steve Miller, author of the #1 selling book of all time on trade show marketing reluctantly shares his best tools and tricks. 

 



 

People Do The Selling

Do you know what the #1 most critical factor will be in whether you have a successful AAPEX or not? The title says it all - it's your PEOPLE. We worked out a deal with the industry's topic market expert, Steve Miller, and made him guarantee he would share the dirty little secrets of why your staffers can completely sabotage your success and how some simple techniques can improve your results dramatically!  

 


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